Content & Social Media Lead

About the job Content & Social Media Lead

Job Title: Content & Social Media Lead

Location: New York City (On-site)

Compensation: $100,000 - $140,000 base + 0.1% - 0.2% equity (DOE)

Role Overview

We are looking for a high-agency Content & Social Media Lead to own and scale the voice, content, and distribution strategy across broader digital channels. You will transform raw company and community inputs into high-impact content that drives awareness, engagement, and inbound interest.

What You'll Do

Turn internal stories (founder wins, cohort stories, data, community moments, memes) into posts, threads, clips, and short-form content
Manage content pipeline for flagship programs (topics creation, promotion clipping, distribution)
Write and refine high-impact copy across website, emails, lifecycle comms, and announcements
Build and maintain a structured content system (calendar, pillars, repurposing workflow, weekly reviews)
Run experiments, track performance, and iterate based on engagement and conversion metrics
What Success Looks Like (First 90 Days) Consistent weekly publishing cadence across social media
Clear, repeatable content pillars and formats established
Increased inbound signals (DMs, email signups, applications, referrals via social)
Improved clarity and conversion of core website and email copy
Fully functioning content pipeline with minimal dependency on founders/partners
Requirements Crypto-native with strong understanding of web3 culture and tone
Excellent writing skills with strong taste and clarity
Ability to grow beyond crypto-native audiences
High-agency operator: proactive, independent, execution-focused
Strong content judgment (knows what works, what's cringe, what's risky)
Comfortable using modern AI tools for content production (without sounding artificial)
Nice to Have Portfolio of 5-10 strong writing samples (threads, posts, essays, landing pages, newsletters)
Proven ability to grow audience or distribution channels
Experience with conversion copywriting (landing pages, email funnels, A/B testing)
Built or managed a content system (calendar, pillars, repurposing, analytics)
Experience in crypto protocols, funds, or fast-growing startups