Director of Marketing

DIRECTOR OF MARKETING
ABOUT THE MILL
TheMill(https://www.dimensionmill.org/)isanentrepreneurshipcenterindowntown
Bloomington,Indiana,thatoperatesasa501(c)(3)non-profit.
OurmissionistobuildandnurtureBloomington’sstartupecosystem.Ourvisionisto
becomethecenteroftechentrepreneurshipinIndiana.
Aspartofthat,werenovatedacentury-oldbuildingfromtheShowersBrothers
FurnitureCompanyandtransformeditintoacontemporaryentrepreneurshipcenter.
Adriverofinnovationinourcommunity,TheMilloffersadozenprogramsthatbuild
ourcapacityfortalent,capital,andtraining–threecrucialingredientsneededto
helpBloomingtonandIndianacreateandgrowinnovativebusinesses.
Additionally,TheMillleadsthemarketinganddevelopmentoftheTradesDistrict,a
14-acrehubforinnovationlocatedinBloomington’sdowntown. Strategicallylocated
neartheI-69corridor,theTradesDistrictisdesignedtoaccelerateregional
economicgrowth,fostercollaboration,anddrivethedevelopmentofcutting-edge
technologiesandcompanies.
TheMillseeksteammemberswhoaremotivatedbyandembodyitsvalues:
● Ambition//Weigniteideasandembracegrowth.
● Action//Wetry,adapt,anddeliver.
● Connection//Webuildrelationshipsthroughempathy,trust,andintentional
communication.
ABOUT THE POSITION
TheDirectorofMarketingleadstheorganization’smarketingstrategytoelevate
brandvisibility,engagekeyaudiences,anddrivethesuccessofourprograms,
events,andinitiatives.ReportingdirectlytotheHeadofOperations,thisrole
integratesstrategicthinking,compellingstorytelling,creativedesign,and
exceptionalprojectmanagementtoensurethatourmarketingeffortsalignwiththe
organization’svaluesofambition,action,andconnection.Thisroledemandsa
strategicandcreativethinkerwhothrivesinafast-paced,entrepreneurial
environmentandispassionateaboutsupportingentrepreneursandstartups.
Tocontinuefulfillingourmissionandadvancing ourvision,theDirectorofMarketing
needstoensureourkeyaudiencesknowaboutTheMill.Wedothatbycapturingand
sharingremarkablestoriesaboutourfounders,ourprogrammingandpositive
impactswedeliverforourcommunity.
1.MarketingStrategy&Communication
● Co-developandimplementacomprehensivemarketingstrategythataligns
withtheorganization’smission,vision,values,andstrategicpillars.
● Managebrandidentitytopositiontheorganizationasaleaderin
entrepreneurialsupport.
● Craftcommunicationscampaignsthatgivevoicetoourbrandandreach
targetaudiences.
● CollaboratewithleadershiptosetmarketinggoalsandKPIsthatsupport
organizationalgrowth.
● Cultivaterelationshipswithmediaoutlets,partners,andstakeholdersto
expandtheorganization’sreach.
● Documentandsharestoriesfromwithinourcommunitythatincrease
exposurewithinthegreaterIndianastartupecosystem.
2.Design&CreativeOversight
● Ensureallmarketingcollateralmeetshigh-qualitystandardsandalignswith
brandguidelines.
● Developcreativeassets,includingwebsiteupdates,eventbranding,program
materials,andsocialmediacampaigns.
● Workcloselywithgraphicdesigners,photographers,andvideographers
(in-houseorfreelance)toproducecompellingcontent.
● Experimentwithinnovativestorytellingmethodsandemergingmediatrends
tohighlightsuccessstoriesandTheMill’spositiveimpacts.
3.ProjectManagement&TeamLeadership
● Planandexecutemarketinginitiatives,ensuringtimelydeliveryandalignment
withorganizationalgoals.
● Overseethemarketingbudget,allocatingresourcesefficientlytomaximize
impact.
● Lead,mentor,andgrowasmallmarketingteam,fosteringanenvironmentof
creativityandaccountability.
● Managerelationshipswithexternalagenciesandcontractorsasneeded.
● Monitorandanalyzemarketingperformancemetrics,reportingoutcomesto
theleadershipteam.
DOES THIS SOUND LIKE YOU?
● Youlovetotellstories. Youareeagertoimmerseyourselfinthecommunity,
uncovercompellingstories,anddocument&sharethosestorieswiththe
world.
● Youthinkaboutmarketingwithbothlobes. Theleftbrainisfocusedon
analyticsanddirectresponsewhiletherightbrainisfocusedoncreativityand
brandidentity.Likemostfolks,onesideisprobablystrongersoyouneedtobe
comfortablelearningwhateverneedstobedone.
● YouareKPI-drivenandhavegoodintuition. Youlookatnumbersanddata
andusethemtoguideyourdecisions.Youalsouseyourjudgmenttomake
decisionsbasedoninstinctandfigureoutwhatneedstobedone,especially
whenthere’slittledataorweneedtoinnovate.
● Youhave5-10yearsofexperienceinmarketing. Youmighthavespecialized
in1-2areasbutyouhaveabitofexperienceineverything–websites,video,
email,writing,graphicdesign,analytics,events,annualreports,social,et.al.
Onasmallteam,theorganizationneedsyoutodoabitofeverything.
● Bonuspointsifyoucomefromthestartupworld.
● Youareself-startingandcomfortableapplyingjudgement&owning
decisions. Youbringclaritytosituationsandyousimplifythecomplicated.
Youactuallypreferworkinginthesesituations.Youhaveabigactionbias.
You’redecisivebutyourdecisionsaren’thasty.You’recoachabletooandopen
toideas.
● Yourfollow-throughisimpeccable. Ifyousayyou’regoingtodosomething,
youdoit.Ifsomeoneasksyoutodosomething,youdon’tneedanengraved
invitation.Yourteammates–andourfounders–cancountonyou100%ofthe
timetodeliverregardlessofthecircumstances.
Asatopperformerinthisrole,youare100%focusedonthecustomer,andyou’llwork
closelywithourHeadofOperationstodevelopandexecuteourmarketingstrategy.
Thestartupworldisalwayschangingandyoushouldbeeagerandwillingtotackle
newexperiencesandsituations.
BENEFITS
● Annualsalaryis$90,000paidtwicemonthlyviadirectdeposit
● 3weeksofPTOinyear1,4weeksinyear2andbeyond
● Health,life,vision,anddentalinsurance
● 401(k)withcompanymatch
● UseofcompanyMacBookPro
● Performancereviewstwiceannually
● Opportunityforraisestwiceannually
● Nobureaucracy–directandregularcontactwithourLeadershipTeam
● You’llworkinDowntownBloomingtoninavisuallystunningbuildingthat
seamlesslyblendsoldandnew,highlightedwithexposedredbrickand
originalwoodfloors
HOW TO APPLY
EmailacoverletterandresumeasPDFstovictoria@dimensionmill.org.Thisisyour
chancetodescribewhyworkingatTheMillwouldbeagreatfitforyou.Includethe
informationbelow:
1. Ashortbio/introduction
2. WhythispositionatTheMillinterestsyou
3. Whyyoulovestartups
4. Whyyouloveourmissionandvision
5. Whyyoulovestorytelling
6. LetusknowhowyoulearnedaboutTheMillandtheposition
Wevaluediverseperspectivesandbackgrounds.Evenifyourexperiencedoesn't
perfectlymatcheveryrequirement,weencourageyoutoapplyifyou'reexcited
abouttheopportunityandbelieveyou'dbeagoodfitforourteam.
ApplicantreviewisongoingwithapreferenceforcandidateswhoapplybyJanuary
31,2025.
Duetotheexpectednumberofapplications,wecannotreplytoeveryapplicant.If
youmakeitbeyondthefirstroundthough,youcanexpectregularcommunications
fromus.
ThankyouforyourinterestinTheMill.Bestofluck!