Social Media Governance & Operations Specialist

Job Description:
At Regions, the Social Media Administrator position manages online communities and engages with consumers for the purpose of building affinity and preference for Regions.

Primary Responsibilities

Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives

Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions

Optimizes social media content based on targeted audience

Remains informed of evolving trends and updates as they relate to relevant social media platforms

Applies complex advertising techniques to maximize content effectiveness

Researches and remains informed of evolving trends within targeted audience

Utilizes keyword placement to maximize effectiveness

Leads brainstorming sessions with team to develop effective ideas and techniques

Collaborates with senior management to lead strategic initiatives as they relate to online marketing and content

Offers creative guidance to junior writers for the purpose of continuous improvement

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

Bachelor's degree in Marketing, Communications, or related field

Five years of experience in marketing and/or communications

Advanced knowledge of social media platforms

Working knowledge of analytical tools as they relate to consumer engagement and reach

Skills and Competencies

Ability to learn additional systems as needed

Ability to research, analyze data, and derive facts

Ability to work under pressure and meet deadlines

Good judgment for customer interaction online

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook)

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Additional Responsibilities
The Social Media Governance & Operations Specialist sits within the Social Media team and is responsible for ensuring Regions’ social media ecosystem operates in a compliant, secure, and scalable manner. This role provides enterprise governance, risk management, and operational oversight across all social media platforms and programs, enabling growth while ensuring alignment with regulatory, legal, and brand standards. The role serves as Social Media’s primary liaison to Legal, Compliance, Risk, Marketing, and external partners.

Key Responsibility Areas
1. Governance, Risk & Compliance (Foundational)

Own and maintain Social Media Use Standards, policies, and governance documentation.

Partner with Legal, Compliance, Risk, and Privacy to ensure regulatory alignment.

Lead risk assessments for new platforms, pilots, tools, and feature changes.

Define content guardrails, escalation paths, and crisis governance frameworks.

Support audits, reviews, and regulatory inquiries related to social media use.

2. Social Media Operations & Platform Controls

Own enterprise social media account inventory, ownership, and lifecycle management.

Govern access controls across native platforms, Sprinklr, SailPoint, and related systems.

Manage user provisioning, role‑based access, approvals, and periodic reviews.

Oversee vendor and agency access, ensuring least‑privilege and documented controls.

Maintain workflows, SOPs, and operational documentation to ensure continuity and security.

3. Enablement & Internal Social Programs

Provide governance and operational oversight for enterprise programs including:

Associate Advocacy

Social Selling

Executive / Senior Leader Social Presence

Partner with program owners to support compliant, scalable execution.

Develop and deliver training, education, and awareness materials.

Enable “safe‑to‑scale” participation through clear guidance and guardrails.

4. Social Listening, Monitoring & Accountability

Govern social listening standards, including approved monitoring scope and exclusions.

Support community management, listening, and platform audits.

Surface risk trends, findings, and emerging issues to leadership.

Partner with strategy vendors and internal teams to ensure insights are actionable and aligned.

5. Cross‑Functional Leadership & Strategic Support (Non‑People Leadership)

Act as the central point of accountability for social media governance and operational integrity.

Influence cross‑functional partners through standards, documentation, and advisory leadership.

Support new initiatives, pilots, and platform launches through governance readiness.

Provide leadership with clear recommendations related to risk posture, readiness, and controls.

Champion enterprise consistency and compliance across decentralized social activities.

Position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Position Type
Full time

Compensation Details
Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target
Minimum: $70,770.15 USD

Median: $96,240.00 USD

Incentive Pay Plans: This job is not incentive eligible.

Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that one size does not fit all for benefits‑eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, visit https://www.regions.com/about-regions/welcome-portal/benefits.

Location Details
Regions Center

Location
Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher‑volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

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