Social Media Mgr - 90337843 - Washington

Social Media Mgr - 90337843 - Washington
Date: Apr 17, 2026

Location: Washington, DC, US, 20001

Company: Amtrak

The Social Media Manager amplifies the voice of Amtrak on social, a presence evolving with its new era of rail and growing its cultural relevance. This role leads the paid media strategy and oversees ad campaigns on Facebook, Instagram, TikTok, Threads, YouTube, Pinterest, LinkedIn, and Snapchat. The Social Manager will work with a mix of in‑house and agency support to create campaigns ranging from paid boosts and experimental ad formats to influencer and entertainment partnerships, along with dedicated campaign support for various departments, internal stakeholders and third‑party brand collaborations. This role includes social performance analysis, along with trend‑spotting and R&D to innovate scroll‑stopping infotainment.

Essential Functions
Paid Media Strategy

Build ad campaigns on each respective platform's business manager with the paid media social agency to amplify Amtrak's social presence.

Strategize content categories to mimic algorithmic pooling and amplify reach of niche content.

Allocate and audit spend to pace budget against fiscal deadlines and benchmarks.

Define audience strategy inclusive of prospecting, retargeting, and interest‑based travel audiences.

Identify posts ranging from organic content to creator collaborations for boosting.

Influencer and Brand Entertainment

Strategize influencer and brand entertainment partnerships that support seasonality and business needs with the support of our paid social agency.

Research and identify influencers for campaigns, manage our in‑house database, and build relationships for long‑term partnerships.

Coordinate contracts with Legal and Procurement to negotiate deliverables and usage rights.

Steward campaign rollout – posting timelines, asset delivery and campaign results.

Pilot influencer trips for Amtrak's signature long-distance overnight train journeys.

Creative Support

Produce in-house content using approved creative tools; capture and edit photo and video assets as needed.

Produce and execute photo/video shoots across the Amtrak network—including train yards, stations, and moving trains—with both real‑time and scheduled asset delivery.

Ideate, pitch, and secure in‑kind brand partnerships, guiding content creation, rollout strategy, and engagement plans.

Social Media Intelligence, Insights & Trend Analysis

Conduct ongoing research on platform trends, niche communities, media cycles, and competitive activity to inform strategy and creative briefs.

Monitor cultural conversations and emerging formats to identify proactive and reactive content opportunities.

Report performance against fiscal‑year KPIs using a mix of data aggregators, native tools, and manual third‑party sourcing.

Use insights to optimize channel strategy, refine ad approaches, and forecast performance for executive‑level reporting.

Campaign Management & Stakeholder Collaboration

Develop and execute paid social campaigns supporting Sales, Amtrak Guest Rewards, Amtrak Credit Card, and the State Amtrak Intercity Passenger Rail stakeholders.

Partner with the Organic Social Media Team to ensure assets meet specifications, timelines align with ad flights, and all deliverables are trafficked appropriately.

Collaborate across departments—including brand, PR, customer experience, and product—to ensure social deliverables ladder up to broader business objectives.

Agency & Vendor Management

Manage day‑to‑day relationship with Amtrak’s paid media social agency, including scopes of work, hour tracking, feedback cycles, and billing oversight.

Guide agency strategy, content quality, and workflow efficiency.

Tools, Systems & Measurement

Monitor and maintain Ad Business Managers across respective social channels.

Utilize Sprinklr for listening, community management workflows, and analytics.

Maintain platform security protocols, access management, and documentation for social media governance.

Risk, Compliance & Crisis Response

Monitor channels for reputation‑related risks and elevate emerging issues using established crisis communication protocols.

Partner with Legal, PR, and Customer Experience teams to ensure ad campaigns comply with regulations and internal policies.

Testing, Innovation & Platform Relationships

Pilot emerging features, formats, and platform betas to keep Amtrak social channels at the forefront of industry evolution.

Maintain relationships with platform reps to stay informed of updates and best practices.

Documentation & Process Improvement

Maintain organized legal template libraries, influencer brand resources, process documentation, and team playbooks.

Continuously refine workflows to improve efficiency across cross‑functional and agency partners.

Supervisory Responsibility
No supervisory responsibilities.

Minimum Qualifications

Bachelor's Degree or equivalent combination of education, training and/or relevant experience.

7 years of experience in marketing, communications, digital media or social media.

Preferred Qualifications

9 years of experience in marketing, communications, digital media or social media.

Experience with social media management systems; Sprinklr, for example.

Travel industry background.

Required Knowledge, Skills and Abilities

Demonstrated experience and content creation at an enterprise level for most social media platforms.

Excellent verbal and written communication skills, including editing and proofreading.

Demonstrated experience generating forward‑thinking ideas and creative, engaging social content.

Extremely detail‑oriented with experience working with multiple internal and external stakeholders.

Proactive and autonomous in approach but collaborative in execution.

Experience with social media management tools.

Salary: $113,200.00 – $146,664.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee's assigned worksite or location, Amtrak may consider a geo‑pay differential to be applied to the employee's base salary. Amtrak may offer additional incentive and pay programs such as a short‑term incentive bonus and other performance‑based rewards. Benefits include health, dental, and vision plans; health savings accounts; wellness programs; flexible spending accounts; 401(k) retirement plan with employer match; life insurance; short‑ and long‑term disability insurance; paid time off; backup care; adoption assistance; surrogacy assistance; education expense reimbursement; Public Service Loan Forgiveness eligibility; Railroad Retirement sickness and retirement benefits; and rail pass privileges.

Work arrangement: Onsite, 06 days a week. No relocation offered. Travel required up to 25%.

Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions require a pre‑employment background check that includes prior employment verification, a criminal history check and a pre‑employment drug screen.

Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use.

Amtrak's pre‑employment drug testing program is administered in accordance with DOT regulations and applicable law.

In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants intending to perform safety‑sensitive duties for covered Department of Transportation positions. If an applicant refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety‑sensitive functions.

In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. §1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses.

Amtrak is an equal‑opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by law.

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