Account Executive, KGTV

Are you an experienced media sales professional ready to help local businesses thrive? KGTV is seeking an Account Executive, Local who will bring their proven expertise working with both established accounts and bringing in new business to empower businesses in San Diego to reach their customers through innovative, multi-platform advertising solutions. This is your opportunity to make a real impact by delivering results that matter—combining cutting-edge digital strategies with the power of broadcast television.

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agencies

Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment

In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available

Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers

Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers

Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals

Perform client services, including but not limited to media avails negotiations, presentation preparation, delivery and execution, copy writing, credit applications and collection of revenue due

Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels

Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

Build and maintain strong client relationships, which may include entertaining prospective and existing clients

Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts

Perform other duties as assigned

Qualifications

BS/BA in related discipline preferred or equivalent years of experience

Generally 2+ years of proven sales success preferred

Experience in strategic account management, broadcast ratings and digital execution preferred

Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

What you’ll bring

Highly self-motivated and goal focused

Highly creative and innovative thinker

Strong influencing, selling and upselling skills

Effective teamwork and collaboration skills

Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals

Exceptional verbal and written communication skills

Outstanding presentation abilities (in person/virtual, small/large groups, all levels)

Strong time management and organizational skills

Proficient with Microsoft Office (Word, Excel and PowerPoint)

Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

What we’ll offer

Uncapped sales commission

Monthly allowance for mileage and cell phone

Extensive Scripps Sales Process training

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

Where you’ll live, work, and play
San Diego, California, is a vibrant coastal city known for its year-round perfect weather, stunning beaches, and thriving business community. As the eighth-largest city in the United States, San Diego offers an unbeatable quality of life with world-class dining, craft breweries, and a dynamic arts and culture scene. From the historic Gaslamp Quarter to the iconic Balboa Park, there’s always something to explore. Outdoor enthusiasts will love the endless opportunities for surfing, hiking, sailing, and biking along the scenic coastline and nearby mountains. San Diego is also home to major attractions like the San Diego Zoo, SeaWorld, and LEGOLAND, making it a fantastic place for families. With a booming economy, diverse neighborhoods, and a welcoming community, San Diego truly offers the best of California living.

Compensation range
Annual Salary: $80,000.00 - $90,000.00

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

#J-18808-Ljbffr