Marketing Lead

Marketing LeadGreenlite builds AI agents for financial crime teams. Fintechs and banks use Greenlite agents to automate workflows like suspicious activity investigations, entity due diligence and regulatory reporting. We're backed by Greylock and already have large banks and public companies using us in production every day. We're amongst the fastest growing enterprise AI companies in the world and we're looking for people who want to help us move even faster.The RoleAs Marketing Lead at Greenlite, you'll build and execute our marketing strategy from the ground up, partnering directly with founders to establish Greenlite as the definitive leader in AI-powered financial crime prevention while driving high-quality inbound pipeline. This is a hands-on role for someone who thrives in executioncreating compelling content, building systematic processes, and driving tangible results.Key ResponsibilitiesContent StrategyDevelop and implement a content calendar focusing on AI and financial crime prevention topicsCreate regular blog posts, whitepapers, and quarterly industry reportsProduce case studies showcasing 3-5 customer success stories within your first six monthsLeverage AI to build repeatable systemsEvent Strategy & ExecutionPlan and execute 1-2 webinars quarterly on relevant industry topicsSecure speaking slots at 6-8 key financial services and fintech conferences annuallyOrganize regular executive roundtables with potential customers and partnersDevelop presentation materials and speaking points for founder appearancesDigital Marketing & Web PresenceRedesign and optimize our website to increase conversion ratesImplement content strategy to improve organic traffic by 30% within 12 monthsManage our LinkedIn, Twitter, and other social media channels with consistent postingPartnership & Sales EnablementEstablish a content repository for easy access to all marketing materialsDevelop partner marketing kits to support channel growthBuild ROI calculators and other tools to accelerate sales cyclesEstablish a content repository for easy access to all marketing materialsBranding & MeasurementRefine our brand positioning, messaging architecture, and visual identityImplement attribution tracking to measure marketing contribution to pipelineSet up dashboards to track key metrics (leads, MQLs, conversions, CAC, etc.)Manage and optimize marketing budget across channels based on performanceWhat You BringExperience4-6 years of B2B marketing experience in enterprise software or fintechProven success running integrated marketing campaigns that generated measurable pipelineExperience with content creation resulting in engagement rate improvementTrack record of growing website traffic and conversion rates through data-driven optimizationExperience implementing and utilizing marketing tools (HubSpot, Marketo, Google Analytics, etc.)Skills & AbilitiesExceptional writing skills with samples of published B2B contentStrong project management capabilities, managing 5-7 concurrent initiativesExperience with marketing analytics and A/B testing methodologiesProficiency with marketing automation platforms and CRM systemsAbility to translate technical concepts into compelling business narrativesMindsetExecution-oriented approach with focus on measurable outcomesComfortable with rapid iteration and experimentationResourceful problem-solver who can maximize impact with limited resourcesCollaborative mindset for cross-functional partnershipsLogisticsLocation: San Francisco (in-office 5 days/week)Reports to: CEO/Co-founderWhy Join Greenlite?Ownership: You'll build our marketing function from scratch with direct founder supportImpact: Your work will directly influence our growth trajectory and market positionAI: Work at the cutting edge of AI and financial crime preventionGrowth: Opportunity for rapid career advancement as the company scalesTeam: Join a talented group of engineers, data scientists, and business leaders passionate about our mission