Lifecycle Marketing Manager

Company Description
Expert Institute is the nation's leading expert consulting and insights platform, helping plaintiff firms win more cases and increase their profitability. Established in 2010, Expert Institute has supported over 5,000 firms nationwide across all areas of practice. We connect litigators with top industry experts, innovative litigation research, physician consultations, and comprehensive due diligence — all delivered through our SaaS platform, Expert iQ. Leveraging proprietary data and analytics, we give plaintiff firms a winning edge.

Role Overview
We are looking for a high-energy, detail-oriented, creative Lifecycle Marketing Manager to own and optimize the planning and operations of the programs that convert prospects into qualified opportunities and customers. This role owns communication across all channels, including email, social, product features, and events, ensuring our marketing campaigns effectively communicate our value proposition and move prospects through the funnel. The ideal candidate is a data-driven yet creative marketer with strong campaign execution skills who is ready to scale and optimize marketing automation across all initiatives. You enjoy making your innovative ideas a reality in a fast-paced environment where your work will be visible very quickly.

Responsibilities

End-to-end production of email marketing campaigns and nurture programs

Build and optimize automated lifecycle journeys for prospects and customers

Segment audiences and personalize messaging using behavioral, lifecycle, and engagement data to improve engagement and conversion

Manage newsletters, ad hoc email campaigns, event invitations, and product feature announcements

Communicate pain points, CVP, and product positioning to the right audiences in collaboration with product teams

Conduct A/B tests (subject lines, layouts, CTAs, dynamic content), analyze results, and optimize messaging, content, and send timing

Track performance metrics and report on lifecycle impact on the pipeline

Partner with marketing, product, research, and sales teams to support initiatives while maintaining high quality and timelines

Maintain list hygiene and monitor deliverability metrics for all sends

Support the development of sales collateral and materials for industry events

Collaborate with sales to ensure leads are captured, followed up on, and converted

Success Metrics

Drive growth in SQL generation across ad hoc, automated, event, and product-led programs

Ensure strong deliverability and increase YOY email engagement and campaign performance across all programs

Increase sales adoption of marketing messaging and enablement materials

Qualifications
Required Qualifications

4–7 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services

Hands-on experience with HTML/CSS and Liquid or comparable template personalization languages required

Strong experience with marketing automation platforms and lifecycle automation (Customer.io, HubSpot, Marketo, Braze)

Proven ability to manage and execute multi-channel marketing campaigns

Expertise in A/B testing skills for audience, templates, and dynamic content

Strong analytical skills with the ability to track campaign performance and optimize results

Excellent writing, communication, and creative development skills

Ability to work autonomously and own projects through completion

Preferred Qualifications

Experience marketing to legal, professional services, or B2B enterprise audiences

Familiarity with Salesforce CRM

Familiarity with databases, CDP, and SQL query writing

Experience supporting product marketing or go-to-market initiatives

Additional Information

All your information will be kept confidential according to EEO guidelines.

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