Creative Director, Business Development & Marketing

Summary
Creative Director, Business Development & Marketing

Position Summary

The Creative Director, Business Development & Marketing is an internal-facing role within the Marketing, New Business, and Creative teams at Amp. This hybrid role combines creative direction, new business development, brand marketing, and strategic thinking to drive growth and elevate the agency’s brand. This role defines and evolves the Amp brand’s visual identity and go-to-market expression. Working cross-functionally across the agency, this individual connects complex business challenges with agency capabilities, crafts compelling narratives, manages multiple workstreams, and ensures consistency in voice, design, and overall brand identity.

Key Responsibilities
Agency Brand Leadership

Lead the development and evolution of the agency brand in collaboration with the Executive Creative Director and cross-functional teams

Own andmaintainAmp’s visual identity, voice, and tone

Develop tools, templates, and systems for consistent brand execution

Ensure brand consistency across all internal and external touchpoints

Providestrategic guidance on brand-related initiatives and decisions

Align brand messaging with business development strategies and proposals

Business Development Storytelling

Lead storytelling strategy for new business in partnership with the Business Development team

Craft compelling, persuasive narratives for pitches and presentations

Edit and refine content for clarity and alignment with agency positioning

Translate complex ideas into clear messaging

Collaborate across teams to build cohesive pitch narratives

Operate effectively in ambiguous situations

New Business Pitch Design & Delivery

Own the visual expression of Amp’s services and capabilities in pitch materials

Ensure all materials reflect the Amp brand effectively

Design impactful presentations and storytelling frameworks

Develop andmaintaincase study libraries

Create thought leadership and marketing materials

Stay informed on industry trends

AI Innovation & Integration

Apply AI knowledge to enhance business development efforts

Translate AI capabilities into client-facing narratives

Promote AI adoption across teams

Integrate AI into RFI/RFP responses

Adviseleadership on AI trends

Qualifications & Experience

Advanced design skills (Adobe, Figma, Microsoft Office, Google Workspace)

Experience with generative AI tools

Ability to translate marketing strategies into client solutions

Strong portfolio of creative and strategic work

Excellent collaboration and organizational skills

Minimum Qualifications

Education Requirements: Bachelor’s degree

Experience Requirements: 8–10 years experience in relevant field (Marketing agency experience preferred)

Skills, Knowledge and Abilities

Excellent written and verbal communication skills

Strong prioritization skills

Ability to maintain a high level of service quality

Ability to work effectively with management

Ability to visualize and plan objectives and goals strategically

Ability to partner with and influence cross-functional leadership

Strong organizational skills in a fast-paced work environment

Flexibility and adaptability to changing project and business needs

Ability to work independently with minimal supervision and meet deadlines

Ability to manage multiple priorities with frequent interruptions

Proficiency with creative design tools, productivity software, collaboration platforms, and artificial intelligence tools

Supervisory Responsibilities

Direct Reports: This position does not have supervisory responsibilities for direct reports

Indirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Environmental & Physical Requirements
Office / Sedentary Requirements. Incumbent must be able to perform the essential functions of the job. Work is performed primarily from a home office or in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Equal Opportunity Employer
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

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