Mediabistro logo
job logo

Customer Marketing Manager - 26-00420

LeadStack Inc., Culver City, CA, USA

Pay: $44.00/hr

Job type: Contract


Duration: 3 Months Contract with possible extension

Location: Culver City, CA

PR: $44.00/hr - $50.00/hr on W2

Job Description:
As part of the *** marketing team, this position will assist in developing & driving insight-based marketing programs and facilitate strategic planning for key digital accounts (Prime Video, Google Play). This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.

Account Marketing Responsibilities

Manage the day-to-day marketing responsibilities per each assigned account

Assist with GTM prep, monthly pitch decks & NR recaps decks

Co-facilitate weekly customer meetings & pitch NR titles

Oversee marketing & merchandising asset deliverables across all respected accounts

Manage the VAM deliverables across digital accounts

Metadata & deliverables

Customer Program Design and Execution

Partner with the title planning lead to design insight-driven programs consistent with the promotional plans

Brainstorm customer activation program ideas for TV and Catalog

Serve as the account expert identifying opportunities to amplify NR features, TV and Catalog on platform

Partner with internal stakeholders to provide actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies

Customer Program Measurement

Achieve account program ROI objectives while balancing value creation vs. cost of complexity

Support of account growth, profitability, customer satisfaction, and preferred partner status

Conduct robust post-mortems to improve efficiency and effectiveness of future programs

Preferred Education: BA, BS

Preferred Years of Experience:

3 - 5 years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)

1+ year working on programs with a digital social component

Must have digital products background and digital customer experience

Proven experience in working collaboratively with Sales teams and external customers

Full lifecycle promotional marketing experience is a plus

Education, Years of Experience, Specialized Knowledge or Skills Required:

Analytical problem-solving skills (quantitative and qualitative)

Strong planning and project management skills

Excellent oral and written communication skills

Experience working cross-functionally across an organization

#J-18808-Ljbffr