Social Media Manager & Strategist

What You'll Do

Own and lead the overall social media strategy across all shows, with a focus on sustained audience growth, engagement, and brand positioning

Develop platform-specific strategies that align with content releases, business goals, and evolving audience behavior

Translate performance data into clear strategic direction, using analytics to guide content decisions and optimize results over time

Oversee content planning and publishing workflows, ensuring consistency, quality, and alignment across all platforms

Partner closely with production, design, and marketing teams to shape content from a strategic standpoint, not just execution

Identify and capitalize on emerging trends, formats, and platform shifts to keep our content competitive and culturally relevant

Lead social campaigns for major initiatives including episode launches, merchandise drops, and brand partnerships

Establish and refine each show’s voice and positioning across platforms while maintaining overall brand cohesion

Implement and manage testing frameworks for content formats, messaging, and posting strategies to continuously improve performance

Monitor audience sentiment and community engagement to inform content strategy and brand decisions

Track competitive landscape and proactively identify opportunities for growth and differentiation

Provide regular performance reporting with clear insights, strategic recommendations, and forward-looking plans

Act as a key voice in shaping how our content is distributed, discovered, and experienced across platforms

Own the social publishing calendar aligned to episode releases, tentpole campaigns, and community moments

Maintain our brand voice and uphold editorial standards across all platforms

Monitor audience sentiment, highlight trends, and provide insights to marketing, editorial, and leadership teams

Produce, edit, and publish high-quality native content for our shows across Instagram, TikTok, Threads, Facebook, X, and more

What You'll Bring to the Table

3+ years of experience managing and growing social media accounts, preferably for digital media, podcasts, or entertainment brands

Proven track record of driving audience growth, engagement, and platform performance (with examples or metrics)

Deep understanding of platform strategy across YouTube, Instagram, TikTok, Facebook, and X, including how content should differ on each

Experience developing and executing social media strategies, not just posting content

Strong understanding of analytics tools (YouTube Studio, Meta Insights, TikTok Analytics, etc.) and ability to translate data into actionable decisions

Experience planning content calendars and aligning social strategy with episode releases, campaigns, and trends

Ability to identify trends early and adapt content quickly to maximize reach and relevance

Strong copywriting skills tailored to different platforms, including hooks, captions, and audience engagement tactics

Experience collaborating with editors, designers, and producers to guide content creation based on strategy

Ability to balance creative instincts with performance data to continuously optimize content

Highly organized with the ability to manage multiple accounts, deadlines, and priorities in a fast-paced environment

Genuine understanding of internet culture, social trends, and what makes content shareable

Experience managing brand voice and maintaining consistency across multiple shows or accounts

Experience balancing evergreen and real-time content while managing a publishing calendar

Excellent storytelling and written and verbal communication skills

Highly organized, proactive, and eager to learn

Background in journalism, creative writing, or digital media is a plus

A genuine passion for true crime, paranormal topics, and mysteries

Willingness to sign an NDA

Ability to handle sensitive and confidential information with discretion

Flexible mindset - comfortable operating outside of a traditional 9-5 schedule as needed

What Mile Higher Media Will Bring to the Table

Commitment to intentional leadership development for all employees

Dedication to company culture and promoting mental health

A talented team of collaborative and passionate employees to support your work

An appreciation for diverse work experiences and backgrounds

A chance to work on shows from a leading network for true crime and paranormal podcasts

Salary range of $70,000-$90,000 annually

Comprehensive benefits plan including health, dental, and vision insurance

401(k) retirement plan with company matching

Life insurance and FSA options

Paid time off

Team events and activities

#J-18808-Ljbffr