Digital Marketing Products Coordinator

Job Title Digital Marketing Products Coordinator
Department Digital Media
Reports To Manager of Digital Marketing Products
Position Overview The Digital Marketing Products Coordinator supports the execution and optimization of omni-channel communication campaigns for the Seattle Seahawks including email, SMS, push notifications and more. This role helps deliver promotional, transactional and content-driven communications that support ticketing, gameday operations and broader organizational goals.
The coordinator works closely with internal teams and external partners to build targeted campaigns, maintain database health and apply best practices across digital marketing platforms. This position plays an important role in improving fan communication through personalization, data-driven insights and ongoing campaign optimization.
Essential Duties and Responsibilities Build, execute, analyze and optimize Seahawks ticketing and gameday email campaigns leveraging fan data to deliver the right message, at the right time, on the right channel through personalized 1:1 communications
Collaborate and support Ticketing and Premium teams to service season ticket holders, drive sales for single game tickets, premium seating and related products throughout the year. Monitor customer service inbox
Support audience segmentation, targeting and personalization strategies leveraged in automated campaigns
Partner with Business Strategy & Analytics team to support targeted conversions, lead scoring models and database connections
Build and deploy SMS and push notification communications supporting promotional, transactional and content objectives
Project manage tasks to advance approvals, meet deadlines and deliver best in class communications
Produce monthly performance reports highlighting actionable insights, subscriber growth, campaign performance, A/B test outcomes and digital marketing trends
Coordinate with third-party vendors on campaign execution and digital marketing product enhancements
Maintain strong database health by executing routine inactive subscriber cleanses, monitoring deliverability and troubleshooting service or data issues
Identify opportunities to improve campaign efficiency, platform usage and fan communication effectiveness
Collaborate on communication program development for international fans, younger audiences and emerging segments
Qualifications Bachelor’s degree or equivalent experience (preferably in digital marketing, digital communication or similar coursework)
Professional experience with enterprise email service and communication platform providers. Eloqua, Tatango, and Rover preferred
Professional experience writing and editing HTML and CSS
Knowledge of email marketing best practices and relevant regulations including TCPA, ADA, CCPA and GDPR
Experience with A/B testing, data segmentation and analyzing campaign performance
Strong understanding of email design. Photoshop experience preferred
Strong verbal and written communication skills
Willingness to work non-traditional hours and some weekends
Interest and experience in the sports industry is a plus
Ability to work well under tight deadlines, handle multiple tasks at once with great attention to detail, be self-directed and demonstrate initiative
Work Environment Evening, weekend and holiday work may be needed when required by the manager
Physical Demands Specific vision abilities required by this job include close vision, distance vision and peripheral vision
While performing the duties of this job, the employee is frequently required to sit, stand, walk, use hands to finger, handle, or feel, reach with hands and arms and talk or hear
Compensation and Benefits The salary range for this position is: $80,170 – $83,000. The salary range applies to the current posting. The posted salary range may vary based on key factors including, but not limited to, education, job-related knowledge, experience and skill set
We offer excellent benefits, please view here: https://www.seahawks.com/about/employment/benefits

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