Bookstore & Marketing Coordinator

Position Overview
The Part-Time Bookstore & Marketing Coordinator supports the strategic partnership between the Marketing Department and the university’s bookstore/vendor. This role is instrumental in the rebrand of the bookstore, strengthening brand awareness, and ensuring retail and promotional efforts align with the university’s mission, values, and visual identity.

In addition to supporting retail branding initiatives, this position contributes to social media content and storytelling that highlights the bookstore as an extension of the university brand and campus experience.

Responsibilities
The ideal candidate will have a passion for marketing, branding, retail environments, and collaboration, with the ability to communicate effectively across teams.

Serve as a primary liaison between the Marketing Department and the bookstore/vendor

Contribute to the rebranding of the bookstore, ensuring alignment with university brand standards and mission

Provide regular updates and insights to the Marketing Department regarding bookstore initiatives, vendor activity, and customer engagement

Support brand awareness through in-store merchandising, promotions, and coordinated marketing efforts

Assist with social media content related to the bookstore, including:

Highlighting merchandise, promotions, and seasonal campaigns

Capturing and sharing content that reflects campus culture and university values

Coordinating with Marketing to ensure messaging is on-brand and mission-aligned

Recommend retail products and merchandising strategies that reflect university identity and community interests

Partner with the Operations team to support signage, layout, and physical space enhancements

Split work time between the Marketing Department office and the bookstore location

Support special events, campaigns, and other marketing initiatives as assigned

Mission Alignment

Ensure bookstore messaging, merchandise, and promotions reflect and reinforce the university’s mission and institutional values

Contribute to a welcoming, community-centered retail environment that supports student, faculty, staff, alumni, and visitor engagement

Assist in storytelling efforts that connect the bookstore experience to the broader university brand and purpose

Qualifications
Faith Commitment: A strong commitment to the Christian faith and the mission and core values of Nelson University.

Interest or experience in marketing, branding, social media, retail, or related fields

Strong communication and collaboration skills

Comfort contributing to or supporting social media content creation

Ability to work collaboratively across departments and with external vendors

Attention to detail and interest in visual presentation and brand consistency

Experience in retail, marketing, or higher education environments is preferred, but not required

Degree in marketing, business, entrepreneurship, retail, or similar desired, but not required

Additional Information

This is a part‑time, hourly on‑site position. Time is split between Marketing Department and Campus Bookstore (approximately 15 to 20 hours per week)

Benefits are not included / holidays are unpaid

Hours may vary based on bookstore and marketing needs, may include evenings and weekends

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