Vice President Sales and Marketing - Prodia

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Vice President Sales and Marketing - Prodia
Full Time Management Lewis Center, OH, US

12 days ago Requisition ID: 1094

Salary Range: $170,000.00 To $200,000.00 Annually

Location: Either On-Site or Remote with regular travel to Lewis Center. You don’t have to live in the Columbus, OH area, but you do have to lead from the front.

Prodia Dental isn’t just another brand launch—it’s a fundamentally different go-to-market strategy inside Abrasive Technology.

For over 55 years, Abrasive Technology has designed and manufactured dental products (most notably Two Striper) and sold them through distribution; Prodia changes that.

We’re building a direct-to-dentist model designed to remove inefficiencies, reduce non–value-added margin layers, and create a more compelling value proposition for clinicians.

This is effectively a startup inside an established, respected manufacturer, with the visibility, backing, and expectations that come with it.

What You’ll Own
This is a true build-and-lead role.

Stand up and scale the Prodia commercial strategy (sales + marketing)

Lead and develop a small, high-performing team of sales and business development professionals

Drive direct-to-customer growth in a market traditionally controlled by distributors

Shape the brand, messaging, and market positioning for Prodia

Partner closely with executive leadership on strategy, pricing, and channel decisions

Present regularly to the Board of Directors on performance, strategy, and growth plans

Build a repeatable, scalable sales engine from the ground up

Who This Role Is Built For
This is not a “maintain the machine” role.

We’re looking for someone with an insurgent mindset, someone who sees the opportunity to challenge how the dental industry has always operated and wants to be part of building something better.

You’ll likely be a strong fit if you:

Understand (and maybe feel frustrated by) the traditional dealer/distribution model

Are excited by a direct-to-customer approach

Are comfortable with ambiguity, speed, and building from scratch

Are willing to bet on yourself with a compensation structure weighted toward performance

Have experience leading teams but still enjoy being close to the customer and the deal

What Success Looks Like

Prodia establishes a credible and growing direct sales channel

Dentists see Prodia as a compelling alternative to traditional purchasing paths

A high-performing, accountable sales team is in place and scaling

Clear, data-driven growth strategy is in motion and communicated at the executive and Board level

Why This Role

High visibility within Abrasive Technology leadership and Board

Opportunity to reshape go-to-market strategy in a legacy industry

Backing of an established manufacturer with the freedom of a startup

A role designed for someone who wants impact, ownership, and upside

Why You’ll Love Working with Us
At Abrasive Technology, you’ll join a team that values innovation, integrity, and impact. We support our associates with strong training, great benefits, and a culture that encourages both personal and professional growth.

You’ll also enjoy:

A competitive base salary + incentive bonuses

Full suite of benefits (medical, dental, vision, life, 401(k) match, and more)

Tuition reimbursement and paid time off

Paid holidays and a paid facility shutdown in December

A collaborative, forward-thinking culture where your ideas are heard

Access to our Aerospace facility (and, therefore, employment) is restricted under the International Traffic in Arms Regulations (ITAR) and/or Export Administration Regulations (EAR) to U.S. Citizens, lawful permanent residents of the United States and properly licensed foreign persons. Applicants receiving a conditional offer of employment will be required to provide information to determine whether they are subject to these regulations and, if so, to assess their country of chargeability for export control purposes.

Abrasive Technology is a substance and drug free workplace. All offers of employment are contingent on passing a pre-employment drug screen.

Abrasive Technology is an Equal Opportunity Employer. We are committed to providing a workplace free from discrimination and ensuring equal opportunity for all employees and applicants, regardless of race, color, religion, sex, national origin, disability, or veteran status.

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