Director, Media: Programmatic Lead

Location
Santa Monica, CA, United States

Overview
Director, Programmatic Media for the Performance Media team. This role focuses on the technical side of omnichannel programmatic campaign planning, requiring a resourceful, curious problem solver with a proven track record of delivering advanced campaigns using a multi‑media approach.

Core Responsibilities

Flawless execution of agency’s programmatic omnichannel media campaigns

Craft and author superior omnichannel programmatic strategy that leverages latest technology within the pharmaceutical advertising landscape to surpass client goals

Advanced analytical skills: interpret overall campaign performance (within and beyond KPIs) and articulate results to non‑media experts

Lead day‑to‑day client operations and contribute to critical POVs and agency thought leadership

Communicate with clients verbally, in written form, and demonstrate strong presentation skills

Entrepreneurial attitude: excited about building the agency with new tools, ideas, and opportunities

Cross‑channel integration: passion for integrated strategy and execution, with a specific interest in biddable media

Discipline and collaboration: diligent and disciplined yet comfortable in a casual, collaborative environment; passionate about advertising and enjoying teaching and learning about programmatic media

Requirements

Bachelor’s degree with a minimum of 6+ years of experience in programmatic media

Willingness to travel weekly to the client office in San Francisco

Day‑to‑day programmatic campaign management experience across multiple DSPs (including Pulsepoint, DeepIntent, Lasso, Doceree, Trade Desk)

Experience in pharmaceutical advertising required

Strong POVs, proactively engaged in industry and agency thought leadership

Comfortable building relationships with clients and managing up

Coach and mentor team members, sharing insights about industry trends

Utilize technical knowledge to troubleshoot platforms, systems, and tools

Interpret campaign performance and provide creative optimizations to supervisors and colleagues

Entrepreneurial streak: excited to build the agency with new tools, ideas, and opportunities

Desire to learn and build something special in a casual, collaborative environment

Salary
The annual base salary for this position ranges from $130K to $150K. The range represents the anticipated low and high of Syneos Health’s range for this role. Actual salary will vary based on qualifications, skills, and competencies.

Benefits
Competitive compensation package. Health benefits (medical, dental, vision). Company match 401(k). Flexible paid time off (PTO) and sick time. Other benefits may include commissions/bonus based on company and/or individual performance.

Equal Opportunity Statement
Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender identity, sexual orientation, protected veteran status, disability, or any other legally protected status. If you require reasonable accommodation for disability, please contact us at Email: [email protected].

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