Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Product Marketing Manager - epocrates

We are looking for a Product Marketing Manager to join the Marketing team within our epocrates division. In this role, the Product Marketing Manager will own the go-to-market strategy, positioning, and canonical product narratives for the full epocrates commercial portfolio across membership and advertising. This individual will define how we articulate what we sell and why it matters, ensuring clinical credibility and commercial value are articulated clearly and consistently.

The Team: epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation, and this year is a fantastic opportunity for marketing to re-energize the brand for customers, users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.

Job Responsibilities

Own end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needs.
Define positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagement.
Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers alike.
Lead product communications, including clinician- and client-facing releases, updates, and key announcements.
Create commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships throughout the sales and RFP lifecycle.
Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment across initiatives.
Lead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiatives.

Typical Qualifications

Bachelor’s degree, preferably in Marketing, Business, or related field
5+ years of experience in product marketing, marketing strategy, or a related role.
Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences.
Demonstrated ability to translate complex product capabilities into clear, compelling market narratives.
Strong understanding of go-to-market strategy, positioning, and launch execution.
Comfort working across clinical, technical, and commercial stakeholders.
Excellent written and verbal communication skills.
Experience with healthcare providers, clinical workflows, or medical education.
Exposure to advertising products, media buying concepts, or sponsorship models.
Experience running advisory councils or customer research programs.
Familiarity with pricing, packaging, or monetization strategy.

Expected Compensation

$105,000 - $179,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented  employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you:

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative  workspaces  — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers

https://www.athenahealth.com/careers/equal-opportunity

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Overview

As the Senior Product Marketing Manager , you will be the architect of our Go-to-Market (GTM) success for a suite of products. You will lead core Product Messaging & Positioning, Sales Enablement, and Competitive Intelligence, while crafting high-impact narratives. You will serve as a strategic partner to the Director of Product Marketing and shape the company roadmap and team roadmap. This role sits on the marketing team, requires a high degree of autonomy, and a strong ability to influence cross‑functional leaders across product, commercial, and executive leadership.

Responsibilities

Own the GTM process: create, manage, and maintain go‑to‑market project plans and asset creation, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products, including early‑stage products with high ambiguity.
Proactively lead collaboration with global product and marketing teams (Content, Events, Demand Gen, Design) acting as the connective tissue that ensures product excitement and deep understanding are woven into every client touchpoint.
Coordinate market research with Product to identify customer needs and trends, and collaborate across the organization on Competitive Intelligence, assets, and training.

What You'll Make

Define the product messaging & positioning strategy for your suite of products and services, creating clear value stories for Profitero+ across both sales tactics (e.g., sales collateral, social, events) and product messaging (e.g., product emails, in‑app messaging).
Lead GTM launch execution, including overall strategy, messaging, internal training/communications. You will be responsible for post‑launch optimization and the creation of case studies.
Act as the primary thought partner for your suite of products, collaborating closely with the Director of Product Marketing to create core company narratives for your suite of products, including higher‑level pitch decks, videos, web content, and other broad customer‑facing assets.

Working With Other Teams

Partner and collaborate cross‑functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research.
Act as the primary communication link, proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.
Support Partner Marketing efforts with external companies to coordinate co‑marketing initiatives for your product line, including partnered social posts and promotional opportunities.

How You'll Do It

Navigate ambiguity by taking a business goal or product concept and building the strategy or plan required to bring it to market.
Adopt a systems‑thinking mindset and proactively solve problems, understanding how a product update in one area impacts other products, marketing materials, partner relationships, and total company strategy.
Act as a second‑order thinker, building processes so problems do not recur and continually improving the GTM engine to be faster, smarter, and more scalable.
Demonstrate executive presence & influence by presenting and influencing senior leadership, building consensus across Product, Sales, and Marketing through a partnership‑oriented approach.

Qualifications

5–7+ years of professional marketing experience, with at least 3–4 years in a dedicated product marketing role within a high‑growth B2B environment.
Proven background in B2B marketing, ideally within CPG, eCommerce, or DSaaS.
Exceptional writing and visual communication skills, with a portfolio that demonstrates sophisticated storytelling and narrative across multiple products.
Experience with presentation design (e.g., PowerPoint, Google Slides).
Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, CMS).

What You're Good At

Motivated self‑starter who proactively identifies the next big things to tackle and follows through on tasks.
Highly organized, detail‑oriented, and excellent at reporting progress to senior stakeholders.
Storyteller who translates complex product or data concepts into clear, compelling narratives for products and portfolios.
Strategically minded, focused on identifying the right tasks/metrics to impact success and prove it.
Exhibits executive presence, acting as the public face of your products and the company.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more.
Monetary assistance for Adoption, Surrogacy, Fertility, and pet adoption.
Employee Assistance Programs and health/wellness reimbursements.
Tuition assistance.
Paid time off, including flexible vacation, annual sick days, volunteer days, holidays, and identity days.
Matching gift programs.
Flexible working arrangements and “Work Your World” program encouraging remote work.
Business Resource Groups supporting multiple affinities and alliances.

Compensation

$88,540 to $135,632 annually.

Equal Opportunity Employer

Profitero+ is an Equal Opportunity Employer. Our employment decisions are made without regard to race, color, ethnicity, religion, creed, sex, sexual orientation, gender identity, gender expression, pregnancy, childbirth, national origin, ancestry, citizenship status, age, disability, medical condition, genetics, marital status, military service, veteran status, or any other characteristic protected by applicable law.

EEO Statement

All information will be kept confidential according to EEO guidelines.

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Flywire is a global payments enablement and software company dedicated to delivering high‑stakes, high‑value payments across the education, healthcare, travel and B2B industries. The company has over 4,000 clients in more than 140 currencies across 240 countries.

Job Description

Flywire is looking for an experienced sales professional to expand its rapidly growing Travel business. The role focuses on driving revenue for our vertical‑specific payments software through new direct sales and strategic partnerships.

Responsibilities

Build client relationships and manage the full sales cycle, from prospecting to close.
Contribute to pipeline generation, prospecting, and lead generation.
Clearly articulate and demonstrate Flywire’s value proposition, creating excitement and enthusiasm among prospects.
Achieve established goals to deliver monthly and quarterly revenue quota.
Partner with key internal stakeholders (product, technical, operational and marketing teams) to project manage the delivery and implementation of the solution.
Work alongside marketing on lead generation efforts, including lead campaigns and new market research.
Build a metrics‑driven sales pipeline of new accounts in the Americas and European regions.

Qualifications

BA/BS degree (required).
3+ years of full sales cycle experience; background in selling SaaS‑based solutions is preferred.
Experience in payments is a plus.
Strong judgment, high emotional intelligence, and excellent communication skills (both oral and written).
Proactive self‑starter capable of anticipating needs and taking initiative in a fast‑paced environment.
Experience in consultative sales, with the ability to build rapport quickly, demonstrate products remotely, and tailor solutions to meet specific customer needs.
Ability to manage multiple projects simultaneously.
Familiarity with Salesforce or other CRM applications.

Benefits

Competitive compensation, including Restricted Stock Units.
Employee Stock Purchase Plan (ESPP).
Flying Start – our immersive Global Induction Program.
Work with dynamic and global teams.
Well‑being programs such as mental health, wellness, yoga/pilates/HIIT classes.
Competitive time off, including FlyBetter Days to volunteer and Digital Disconnect Days.
Talent & development programs for new or aspiring managers.

Salary

Base pay range: $65,000.00 per year – $90,000.00 per year, plus commission, restricted stock units and benefits. Salary is determined by role, level, location, experience and other factors.

Seniority Level

Associate

Employment Type

Full‑time

EEO Statement

Flywire is an equal opportunity employer. With over 40 nationalities across 14 different offices, diversity, gender equality, and inclusion are at the core of our people agenda.

Application Process

The hiring process includes interviews with the hiring manager, peers on the team, the VP of the department, and a skills assessment. A Talent Acquisition Partner will guide you through each step and serve as your contact for any questions.

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We're looking for a Sr Product Marketing Manager to own our market positioning and go-to-market strategy for our enterprise segment. This role is responsible for defining our value proposition, crafting compelling narratives, and ensuring our product's story drives measurable adoption and revenue impact.
You'll lead product launches, develop sales enablement playbooks, and bring structure, prioritization, and repeatability to our messaging frameworks, while helping us accelerate adoption across the largest financial services organizations globally.
This role sits at the intersection of Product, Sales, and Marketing, and will be measured by win rates, product adoption, and market share, not just feature releases.
What you'll do
Own market strategy & positioning
Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews.
Position our platform with an eye towards enhancing our competitive differentiation and value proposition
Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research.
Lead Go-To-Market (GTM) execution
Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions.
Execute our \"launch playbook\" to ensure consistency and impact across all internal and external channels.
Define and evolve pricing and packaging for your product area
Drive sales enablement
Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates.
Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit.
Train customer-facing teams on new messaging to ensure a unified voice in the market.
Shape campaign strategy
Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning.
Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility.
Act as the \"voice of the customer\" in executive GTM planning and forecasting for your business line.
What success looks like (first 6–12 months)

GTM success as measured by pipeline attainment and win rate improvement
Aligned GTM and product launch plan in partnership with product
Data-driven insights into competitive differentiation
Strong trust and alignment with sales & product teams
Highly capable, small team that you have hired
Repeatable GTM playbooks that scale
What we're looking for

Must-haves

3-5 years of experience in B2B product marketing
Proven track record of strategic impact and revenue growth in a Enterprise SaaS company
Hands-on experience with AI tools
Strong ability to partner with product on roadmap and product strategy
Experience building and motivating high performing teams
Nice-to-haves

Familiarity with PLG or hybrid sales motions
Why this role matters

This is a high-impact role at a critical stage of growth. The right person will be a key leader in our marketing organization.
About Jump
Jump's mission is to empower financial advisors and their clients to thrive in the age of AI. Jump's primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump's product is expanding to include many other advisor workflows, as well as into other finserv verticals.
Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more.
Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, Bain Capital Ventures, Auditboard, Nitrogen, and eMoney.
Jump is backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.
Jump's team values are High Velocity, World Class, and Direct + Kind + No Drama.
Please consider joining us in our work to transform the client and advisor / rep experience in financial services by delivering cutting edge, practical, compliant AI technology to help those who help safeguard the financial future of everyday people everywhere.
Compensation
$160K - $190K
Equity
Medical, dental, vision benefits
401k available

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Mansueto Ventures is home to two of the most iconic and vibrant brands in business publishing: Inc. and Fast Company. Every day, the content, awards, and events produced help entrepreneurs and innovators succeed by providing useful insights, sparking essential conversations, and offering much-needed inspiration.

Inc. is the voice of the American entrepreneur, inspiring and documenting the risk-takers and ultra-driven go-getters who represent the most dynamic force in the American economy.
Fast Company is the world’s leading business media brand, focusing on innovation in technology, leadership, and design to inspire readers to shape the future of business.

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