Brand Director

The Brand Director is a senior individual contributor responsible for shaping and advancing the John Hancock brand strategy across US B2B audiences. This role operates with is responsible for developing and executing strategic initiatives to drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong background in brand management, strategic marketing, and a passion for creating impactful brand experiences.

Position Responsibilities

Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health

Act as a strategic advisor to senior leaders on brand positioning and narrative

Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority

Ensure brand consistency across all channels, platforms, and customer touchpoints while serving as a brand steward and ambassador of brand values, voice, and identity

Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization

Define, track, and interpret brand performance metrics and KPIs, translating insights into actionable, data-driven recommendations

Collaborate with marketing research teams to conduct market and competitive analysis that informs brand strategy, opportunities, and growth areas

Required Qualifications

Bachelor’s degree in marketing, communications, or a related field

10+ years of progressive experiencein brand strategy, marketing, or agency environments

Demonstrated experience operating at a senior individual contributor level, influencing outcomes across functions

Strong experience developing and presenting strategic recommendations to senior leaders

Proven ability to manage complex initiatives with multiple stakeholders

Preferred Qualifications

Strategic thinking & Brand acumen

Influencing without authority

Data‑driven decision making

Executive communication & storytelling

Collaboration & stakeholder partnership

Creative judgment & problem solving

When you join our team

As part of our global team, we’ll support you in shaping the future you want to see

We’ll empower you to learn and grow the career you want

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words

If you are applying to this role in Massachusetts, please note the salary range is $128,550 - $222,820 USD.

マニュライフは機会均等を是とする雇用主です マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。

The role being advertised is an existing vacancy.

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