Public Sector Field Marketing Manager

Public Sector Field Marketing & Demand Gen Manager (FED/SLED)
Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Public Sector Field Marketing & Demand Gen Manager (FED/SLED) to help lead the charge. This high‑impact individual contributor role focuses on the US FED (Federal) and SLED (State, Local, and Education) segments, where strategic, full‑funnel marketing drives awareness, engagement, and pipeline.

Key Responsibilities

Public Sector Strategy & Planning : Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements.

Field Events & Experiences : Lead public sector‑specific events from concept through follow‑up, including audience targeting, messaging, logistics, onsite execution, and post‑event conversion plans.

Digital Demand Generation : Plan, launch, and optimize always‑on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams.

Campaign Localization & Messaging : Activate corporate campaigns with public sector relevance, tailoring value propositions, proof points, and calls‑to‑action for government audiences.

Sales Enablement & ABM Alignment : Partner with public sector sales to prioritize target accounts, align campaign plays to opportunities, and deliver enablement assets that map to government decision‑making structures and buying stages.

Measurement, Attribution & Optimization : Track and improve performance across field and digital programs (registrations/attendance, engagement, lead/opportunity conversion, CPL, and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing to continuously optimize.

Cross‑Functional Collaboration : Share FED/SLED insights to inform global campaign planning, coordinate with product marketing and SDR teams on follow‑up motions, and ensure regional execution reflects Skillsoft’s broader GTM strategy.

Qualifications

5+ years of experience in B2B marketing, including hands‑on ownership of field/event programs and digital demand generation campaigns.

Experience marketing to public sector audiences (Federal, State, Local, Education) with an understanding of government procurement and compliance.

Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.

Proven success driving measurable pipeline impact through integrated programs (events + digital), with a strong testing and optimization mindset.

Experience with marketing automation and CRM platforms (e.g., Marketo and Salesforce), including segmentation, nurture design, lead management, and performance reporting.

Working knowledge of digital demand channels and best practices (webinars, email, landing pages/conversion, ABM plays, and paid/syndicated tactics where applicable), with comfort using data to make decisions.

Excellent communication, project management, and organizational skills.

Ability to travel up to 25% within North America.

Experience in the SaaS or technology industry.

Familiarity with account‑based marketing (ABM) strategies and aligning plays to target account lists and SDR/sales follow‑up motions.

Data‑driven mindset with experience running experiments and applying insights (e.g., A/B testing, audience refinement, and funnel conversion improvements).

Target base salary range: $125,000–$140,000 annualized.

Benefits: Enterprise benefits including medical, dental, vision, and paid time off.

Skillsoft is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, or other legally protected categories.

NOTE TO EMPLOYMENT AGENCIES: Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by agencies without a signed Skillsoft Employment Agency Agreement and search engagement will be deemed unsolicited. No fee will be paid if the candidate is subsequently hired as a result of the referral or other means.

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