Marketing Manager

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands‑on, do‑it‑yourself mindset still drives everything we do. Our fast‑paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off‑road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,500 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2 billion in 2024.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary
The Marketing Manager is responsible for executing marketing campaigns and managing day‑to‑day marketing activities across all channels. This role serves as the operational engine of the marketing team, translating brand strategy, campaign direction, and business priorities into coordinated, on‑time execution.

Reporting to the Creative Director, this individual ensures that campaigns are deployed effectively across digital, dealer, retail, and marketplace channels while maintaining alignment with brand standards, timelines, and performance goals.

Primary Duties
Campaign Execution & Management

Execute integrated marketing campaigns across ecommerce, email, social, dealer, and marketplace channels.

Translate high‑level campaign strategy into actionable plans, timelines, and deliverables.

Manage campaign calendars including product launches, promotions, seasonal events, and brand initiatives.

Ensure campaigns are launched on time, with all required assets, messaging, and channel coordination.

Channel Coordination

Coordinate execution across key channels including website, email (Klaviyo), social media, paid media (via agency), and dealer communications.

Partner with Ecommerce, Marketplace, and Sales teams to align marketing execution with business priorities.

Day‑to‑Day Marketing Operations

Own the daily execution workflow of marketing activities, including promotions, site updates, content deployment, and campaign rollouts.

Manage internal marketing requests and prioritize workload based on business impact.

Maintain visibility into all active marketing initiatives and ensure progress against deadlines.

Cross‑Functional Collaboration

Work closely with Creative, Ecommerce, Commercial Operations, and Product teams to ensure campaign readiness.

Align product launches with marketing activation plans, ensuring content, assets, and messaging are coordinated.

Process & Workflow Management

Establish and maintain workflows for campaign planning, approvals, and execution.

Improve operational efficiency by identifying bottlenecks and implementing scalable processes.

Utilize project management tools (Jira) to track tasks and ensure accountability.

Team Support & Execution Leadership

Provide direction and coordination to cross‑functional contributors involved in campaign execution.

Ensure all stakeholders understand timelines, responsibilities, and deliverables.

Reinforce a culture of accountability, speed, and execution excellence.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field.

5+ years of experience in marketing execution, campaign management, or digital marketing.

Understanding of multi‑channel marketing including ecommerce, email, social, and paid media.

Experience working in fast‑paced, high‑volume marketing environments.

Strong project management and organizational skills.

Proficiency with marketing platforms such as Klaviyo, Adobe Commerce, social platforms, and analytics tools.

Experience in powersports, automotive aftermarket, or enthusiast‑driven industries preferred.

SuperATV will base pay on multiple factors... This role is also eligible for a bonus.

As a Dorman US contributor... 401(k) retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal‑opportunity employer... EEO/AA Employer M/F/D/V. www.DormanProducts.com

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