Fractional Sales & Marketing Manager

Fractional Sales & Marketing Manager
CB Construction NW

Part-time | Contract Engagement

Remote-friendly with occasional Seattle presence

About This Role
CB Construction is a North Seattle design-build remodeler. For nearly two decades, we've been the contractor homeowners in Ballard, Ravenna, Greenwood, Wallingford, and surrounding neighborhoods turn to for whole-home remodels, additions, kitchens, baths, and basement ADUs.

More than half of our clients are repeat customers. Most of the rest come through referrals. That's a strong foundation—and it's also the reason we're hiring.

We want to grow deliberately. Not by chasing every lead, but by reaching more of the right homeowners and the right projects. To do that, we need someone who can own sales and marketing as a discipline, not a side task.

Engagement Structure (Read This First)
This is a fractional engagement.

Part-time

Ongoing

Contract-based

Scoped around outcomes, not hours

It is Part time W-2 role, and it is not a one-off project.

Position Overview
You will report directly to the founding principal, Carl, and operate as our outsourced sales and marketing leader.

Your responsibility is to own outcomes-not just activity.

We've already invested in marketing coordination and lead generation support. Your role is to bring direction, structure, and accountability to those efforts, ensuring they produce real opportunities and revenue.

You will lead and direct the Marketing Coordinator / Lead Gen VA, aligning day-to-day execution with a clear strategy and measurable results.

What Success Looks Like
Within the first 3-6 months:

A clear, actively managed pipeline of qualified remodeling opportunities

Lead generation is consistent, measurable, and improving

The Marketing Coordinator / VA is focused, accountable, and producing

Referral channels (architects, designers, past clients) are actively generating work

Messaging reflects the quality of the work and attracts the right homeowners

A defined, repeatable sales process exists from inquiry to signed contract

Longer term:

Sales becomes predictable and intentional, not referral-dependent

Marketing efforts are focused and tied to revenue, not just activity

The company consistently attracts the right projects—not just more projects

The system runs with structure and accountability, not constant owner involvement

What You’d Own
You’d operate across five core areas:

Sales Pipeline Development

Build and manage a clear, trackable pipeline of qualified opportunities

Define what a 'good project' looks like and filter accordingly

Implement simple systems for tracking leads, follow-ups, and conversion

Lead Generation Strategy & Oversight

Set the strategy for inbound and outbound lead generation

Direct the Marketing Coordinator on daily and weekly priorities

Ensure consistent execution and measurable output

Marketing Execution (Through Others)

Oversee website, content, and digital presence

Guide messaging and campaigns to ensure alignment with business goals

Review and refine output rather than doing everything yourself

Brand Positioning

Sharpen how CB Construction NW is perceived in the market

Align messaging with the type of projects and clients we want more of

Ensure consistency across all outward-facing touchpoints

Sales Process & Support

Improve how leads are qualified, nurtured, and closed

Support proposal strategy, pricing positioning, and client communication

Bring structure to what is currently informal

What We’re Looking For

5+ years of proven experience in sales and marketing within construction, trades, or B2B services

Experience leading or directing junior marketing/lead gen support

Someone who has built pipelines, not just talked about them

Strong understanding of relationship-driven selling

Ability to operate at both strategy and execution level

Comfortable working directly with an owner and a small, growing team

Clear communicator who creates focus and accountability

This is not for someone who needs a large team or heavy infrastructure. We’re looking for someone who can step in, lead, and create traction quickly.

Why CB Construction NW

Established reputation in a strong Seattle market

High-quality work and a portfolio that converts

Existing marketing support you can lead immediately

Direct access to ownership (no layers, no politics)

Budget aligned with doing this the right way

A real opportunity to build a system that drives growth

To Apply
Send a short note with:

A brief overview of your background and current fractional setup

One or two examples of comparable work (construction, trades, or home services preferred)

Your typical engagement structure (hours, retainer, scope)

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