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Marketing Coordinator

Scale Army, New York, NY, USA

Job type: Full Time


Marketing Coordinator This role is open to candidates based in LATAM, Africa, and Eastern Europe. Candidates must be available to work during U.S. business hours aligned with the client's time zone as this role supports U.S.-based clients.
Our client is a dynamic consumer brand platform that powers a portfolio of high-growth DTC brands focused on delivering practical solutions for families. Their portfolio includes multiple rapidly scaling brands across different product categories, all united by a commitment to innovation, customer-centricity, and strong brand storytelling. As they continue to expand, they are building a collaborative, fast-paced marketing team that supports cross-brand growth and execution.
Role Overview The Marketing Coordinator will support cross-functional marketing efforts across multiple DTC brands, with a strong focus on email marketing, content execution, and campaign coordination. This role will work closely with senior marketing leadership and brand teams to execute high-performing campaigns, manage content calendars, and support social media, influencer initiatives, and operational workflows.
Key Responsibilities Email Marketing & Campaign Execution Write, design, and execute email marketing campaigns aligned with each brand's tone, objectives, and promotional calendar
Build responsive email templates optimized for desktop and mobile
Manage segmentation and personalization strategies to improve engagement metrics
Track and analyze campaign performance, reporting on KPIs and optimizing future campaigns
Ensure compliance with email regulations and deliverability best practices
Maintain and update the email content calendar in collaboration with Brand Managers
Content & Brand Coordination Collaborate with brand teams and designers to ensure consistent brand voice and visual identity
Design campaign graphics using Canva and Adobe Suite
Stay updated on email marketing trends, platform updates, and best practices
Community Management & Social Media Manage day-to-day engagement across social media platforms
Respond to DMs, comments, and community inquiries while maintaining a consistent brand voice
Influencer & UGC Coordination Identify and reach out to UGC creators and micro-influencers
Manage onboarding, contracting, and coordination for content partnerships
Support whitelisting setup where needed
Marketing Operations & Support Support campaign execution and brand initiatives alongside marketing leadership
Coordinate product sample orders for influencer and campaign use
Assist with photo shoot planning, including schedules and coordination
Manage calendars, timelines, and administrative tasks to support team workflows
Qualifications Experience 3–4 years of experience in marketing, ideally within a DTC environment
At least 2 years of hands-on email marketing experience
Experience in social media, influencer marketing, or communications preferred
Experience working in fast-paced, cross-functional teams
Skills Strong copywriting and visual design skills
Proficiency in Canva, Adobe Illustrator, and Photoshop
Strong experience with Klaviyo, including campaign execution, segmentation, and automation
Familiarity with HTML/CSS for email formatting
Understanding of email marketing best practices, lifecycle marketing, and deliverability
Familiarity with social media platforms and tools (Instagram, TikTok, Meta Business Suite, influencer tools)
Strong organizational skills with the ability to manage multiple projects simultaneously
Data-driven mindset with the ability to analyze performance and optimize strategy
Excellent written and verbal communication skills
Detail-oriented, proactive, and collaborative
Opportunity This is an opportunity to join a fast-growing DTC platform where you will gain hands-on experience across multiple brands and marketing channels. You will work closely with experienced marketing leaders, contribute directly to campaign performance, and play a key role in shaping customer engagement and brand storytelling while growing your career in a dynamic, collaborative environment.
Application Process: To be considered for this role these steps need to be followed: Fill in the application form
Record a video showcasing your skill sets