Lifecycle Marketing Manager

Company Name: IG US Holdings, Inc.
Role: Lifecycle Marketing Manager
Location: Chicago, IL - Hybrid 3 days/week in office

We’re looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You’ll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging.

You will lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs.

What You’ll Do:

Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value

Own acquisition, activation, engagement, retention, and win-back targets across the customer journey

Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging

Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage

Manage marketing automation platforms and ensure seamless integration with our tech stack

Optimization & Analytics

Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance

Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership

Use data analytics tools to derive actionable insights and drive continuous improvement

Build sophisticated customer segmentation and personalization strategies at scale

Lead and mentor a team of up to 3 lifecycle marketing professionals

Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals

Work with Creative to develop compelling messaging and assets that resonate with traders

Coordinate with Compliance to ensure all communications meet regulatory requirements

Present channel strategy and campaign results to cross-functional partners and executive leadership

Who You Are:

5-7 years of lifecycle marketing experience building and scaling lifecycle programs

3+ years of people management experience

Expert-level proficiency with marketing automation platforms

Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies

Deep experience with customer segmentation and personalization at scale

Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes

Excellent communication and presentation skills

Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance

Demonstrated ownership mindset with ability to execute end-to-end with autonomy

Preferred Experience

Background in fintech, trading platforms, or financial services

Experience in regulated industries (FinTech, Wealth Management)

Knowledge of FINRA and SEC marketing requirements

Company Perks & Benefits

Performance Bonuses

Stock Purchase Options

401k Plan

20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday)

10 Paid Sick Days

Pet Insurance

Wellness & Mental Health Programs

Charitable Donation Matching

Daily catered lunch when in the office

Full kitchen with snacks and beverages

Shuttle to/from Metra

Salary & Bonus
Salary Range: $120,000 - $148,000

Salary offered will be based on the candidate’s level of experience and qualifications.

Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance.

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