VP, Marketing

Vice President Of Marketing Because every position is considered critical to Highmark's success and reputation, we take care to employ those who aspire to become the best in their field. Those who succeed at Highmark will do so because they enjoy an empowered, challenging, fulfilling, and financially rewarding workplace!
The Vice President of Marketing is responsible for the strategic and tactical corporate and property marketing strategy. Leads the management and execution of marketing strategies and programs that support the achievement of the portfolio's performance goals and provide specialized expertise and marketing support to all communities.
Help you achieve your goals by continuous professional development and regular career progression sessions
Competitive pay for the market
Monthly bonus opportunities for all site associates
30% associate rent discount
Medical, Dental & Vision benefits the 1st of the month following 30 days of full-time employment
Company-provided life insurance, short term and long term disability coverage
Flexible Spending accounts
401(k) eligibility after 90 days, with 4% Highmark match
Professional Certification & Tuition reimbursement
Vacation, Sick and Personal Time off available to use after 90 days
10 paid holidays
Paid parental leave
Essential functions include (but are not limited to):
Monitor and research competitive and technology trends that strengthen the Company's long-term competitive position
Drive the management and implementation of innovative communications, marketing, leasing and advertising programs by utilizing emerging technologies to improve efficiencies
Take the lead role in ensuring the Company's CRM application is leveraged effectively and efficiently to ensure customer services expectations are met and performance trends identified
Research and develop policies, work processes, and procedures for Highmark business functions as deemed necessary
Provide leadership and expertise to the Company by building, developing and managing a marketing team capable of carrying out marketing strategies and tactics
Grow and advocate for department and existing team members ensuring the group is visible and supported across the organization
Ensure all marketing communications and initiatives are coordinated, support marketing plan objectives, and are an effective use of resources
Create and manage annual marketing budgets and expenditures
Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve business goals
Oversee the management of an institutional and system-wide benchmark system to track, measure and analyze marketing expenditures
Review current market data to identify trends, opportunities, and threats, and create effective short and long-term response strategies to improve or enhance the operations and financial performance
Provide leadership, supervision, and analytical analysis of Highmark's Reputation Management Program
Oversee the execution of all social media strategies and programs to ensure brand consistency and policy adherence
Prepare proposals, reports and presentations associated with RFPs to promote new business development and growth
Provide leadership, direction and management of the market research function
Oversee the marketing and leasing on-boarding process for new acquisitions
Create and monitor innovative educational curricula to bring about improved performance in leasing, community operations, customer service, and resident retention
Lead the development and execution of an AI-enabled marketing strategy to improve leasing performance, efficiency, and customer experience
Design and implement automated and agent-based workflows to increase conversion and speed-to-lease
Own and evolve the marketing technology stack (CRM, automation, analytics) to ensure full integration and data-driven decision making
Drive predictive analytics and performance insights to inform pricing, demand generation, and customer segregation
Qualifications:
Seeking candidates with a positive and enthusiastic attitude and proven leadership track-record
15 years in real estate marketing with a specialty in multifamily
10 years of managing and growing an effective marketing team with consistent goal attainment required
Extensive knowledge and experience with digital, social media platforms and automated marketing systems.
Ability to execute in the trenches, while providing strategic leadership
Strong commitment to a team-oriented approach with the ability to train, manage and develop a team
Ability to quickly process information, simplify complex concepts, collaborate effectively, and work both independently and in team-based problem-solving environments
Req. ID: 2026-9185