Creative Director (Brand)

Senior Creative Director Purple, Rock, Scissors is seeking a Senior Creative Director to shape and lead brand identity systems across digital, physical, and experiential touchpoints. This role is for a hands-on creative leader, someone who pairs rigorous strategic thinking with exceptional design execution. You will define and evolve brand ecosystems from concept to launch, guiding work across identity systems, packaging, environments, social campaigns, and digital product brands. Working in close partnership with strategy, engineering, and client teams, you'll translate ideas into cohesive, scalable experiences that resonate in the real world. As a key creative force at PRPL, you will operate at the intersection of storytelling, technology, and design craft. You'll mentor and inspire designers while actively contributing to the work, setting a high bar for creative excellence and originality. The ideal candidate is energized by complexity, fluent in modern creative tools, including AI-assisted workflows, and deeply understands how brands grow, adapt, and perform across systems. You bring clarity to ambiguity and create work that is intentional, forward-looking, and meaningfully connected to business and culture.
What You'll Lead Develop and direct brand identity systems from strategy to final execution
Create scalable visual frameworks across digital, print, environmental, and experiential touchpoints
Translate positioning and messaging into compelling visual language
Ensure consistency across multi-platform brand ecosystems
Own design end-to-end, from concept to final production-ready files and handoff
Create identity, typography, iconography, packaging, and presentation assets
Guide UI visual systems in partnership with product and UX teams
Support environmental and experiential brand design
Collaborate with strategists to align creative with business objectives
Participate in discovery, workshops, and stakeholder presentations
Shape creative narratives and visual storytelling
Define visual direction for brand photography and motion
Guide production teams to maintain brand integrity
Integrate AI tools into creative workflows responsibly and effectively
Explore emerging creative technologies to improve speed and quality
Establish best practices for hybrid human/AI design processes
Maintain a high bar for craft and conceptual thinking
Lead critiques and feedback loops that improve the work, not just approve it
Coach designers through concepting, refinement, and production-quality execution
Partner with project management to allocate creative resources
Participate in hiring and creative team development
Present creative direction confidently to stakeholders
Translate complex client needs into executable creative frameworks
Support pitch and new business efforts
Tools & Technical Requirements
Must demonstrate fluency in:
Figma (required)
Weavy or collaborative design systems
Adobe Creative Suite
AI-assisted design workflows
Presentation design tools
Working knowledge of:
Brand guidelines systems
Typography systems
Packaging production workflows
Environmental graphics
Social media visual systems
Role Requirements
10+ years professional creative experience
Proven leadership in brand identity development
Portfolio demonstrating end-to-end brand systems
Experience designing across digital + physical environments
Client-facing presentation experience
Track record mentoring creative teams
Application Requirements:
Portfolio link required. Applications without a portfolio will not be considered.
Bonus experience:
Photography/video direction
Experiential or environmental branding
Packaging design
Motion design
Website and app UI design experience, including collaboration with UX teams