Social Media Strategist

# **ANNOUNCMENT OF POSITION VACANCY****FLSA Status:**United States of America (Exempt)**Compensation:**$54,000.00-58,000.00Commensurate with education and experience. Excellent health and retirement benefits package:**SECTION I - OUR VALUES CULTIVATE OUR VISION AND CULTURE**At CMU, we believe in acting from a foundation of goodwill. This belief gives us the courage to form meaningful relationships, embark on joint endeavors and take risks in the pursuit of new possibilities. It’s this courage that enables the Mavily to explore new ways of thinking and doing, knowing that there is no perfect solution, no perfect idea. From this place of humility and courage, we’ve built a culture of resilience. We invest in the future by continuously adapting to change, overcoming challenges, and seizing new opportunities. We recognize that change is constant, and our resilience allows us to embrace it with confidence. Endless curiosity drives us to approach the unexpected as if it were expected, seeing opportunities for discovery and renewal in every challenge. In this community rooted in love and dignity, curiosity thrives, leading to endless opportunities for growth and advancement. Inspired by the soul of the West—the spirit that our region embodies—we emerge as a force for positive change, harnessing our collective power to build a Human Scale University that reflects our values and brings to life our shared vision of the world we aspire to create. ***Colorado Mesa University Core Values*** **Love -**Extending oneself for nurturing the growth of self and others **Dignity -**Respecting the intrinsic value of each person and believing that others act from a foundation of goodwill **Courage -**Taking risks in the pursuit of new possibilities **Humility -**Suspending one’s ego and pride to recognize that no idea is perfect and being open to the input of others **Resiliency -**Investing in the future by adapting to changes, overcoming challenges and pursuing Opportunity **Curiosity -**Cultivating awe and exploring the unknown **Power -**The strength to act collaboratively with individual agency to achieve our goals**SECTION II – THE SEAT**At CMU, we look at every position as a seat. Every seat is vital and the individual in the seat contributes significantly to our mission of providing an affordable and accessible education and forming meaningful and mutually enriching partnerships that support the well-being and vibrancy of our community. As a human centric organization, a priority is to ensure we have the “right seats” in our organization, and that the expectations, ownership and accountabilities are defined and communicated clearly for the success of the individuals holding the seats.The Social Media Strategist is a dynamic role. CMU is looking for someone who lives and breathes social media. Someone who knows what’s trending before it trends, understands how to tell a story through content, and is excited to build something – not just manage it. This role is about owning our day-to-day presence across CMU’s six main social channels, including Instagram, Facebook, TikTok, X, LinkedIn, YouTube and emerging platforms when needed. This role is the brain behind what we post, when we post, and how it all comes together to build energy around a growing university. The Social Media Strategist leads a team of campus contributors across multiple departments who share a goal of storytelling and advancing the mission of CMU through creativity and social media management. The role works directly with the Community Relations and Communications Manager to align organic social with paid campaigns, tackle trends and reimagine what storytelling looks like on CMU’s socials. All content leads back to supporting CMU’s mission by creating meaningful, powerful content that highlights the best of a CMU college experience.**OVERVIEW AND ROLE SCOPE OF TEAM AND/OR TASKS****ESSENTIAL DUTIES AND RESPONSIBILITIES** include the following and other duties as assigned:***Social Media Strategy and Planning**** Ensure consistency, creativity and strategy is implemented across CMU’s social channels* Develop and execute a cohesive social media strategy aligned with market cycles and enrollment goals* Identify opportunities to break through the noise of social media and drive organic growth* Align organic social strategy with paid advertising cycle and admissions milestones to drive enrollments, using data driven insights***Content Management and Development**** Implement hands on video or photography skills to create engaging social media content* Work with a team to develop creative concepts and campaigns and oversee their implementation.* Utilize content creation platforms that optimize clickable and watchable content* Identify opportunities to leverage UGC content that highlights student experiences***Leadership and Community Engagement**** Assemble and lead a team of campus-wide content contributors from multiple departments* Hire and lead a team of students who support trending videos and reels as well as UGC content* Manage DMs and comments to create a personalized, responsive brand experience* Actively engage with the community to build loyalty and strengthen engagement across channels*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.* **DISCLAIMER - This position description is only a summary of the typical functions of this seat, and not an exhaustive list of all responsibilities and areas of accountability.****Experience and Skills:*** Bachelor’s degree from an accredited four-year college or university* 2-3+ years of experience managing social media for a brand (preferably in higher education, but not required)* Ability to write, edit and proof with attention to audience, tone and nuance.* Experience in creating content (videos, photos, feature stories) for use on social media, websites or advertising.* Demonstrated experience with current and developing social media channels and social media management software.* Organized enough to run a calendar, but flexible enough to pivot when necessary* Passion for storytelling, community building, and brand building* Strong interpersonal communication and customer service skills.* A valid driver’s license is required.**Preferred*** A portfolio of existing social media content**HOW TO APPLY:**Applicants will be asked to complete an online application by creating a profile and then providing personal and demographic information. In addition, please be prepared to upload a:* Cover letter* Resume* Copy of transcripts for all degrees completed (if your transcripts include a social security number or birthdate, please redact that information before uploading the document. Official transcripts will be required upon hire)*Colorado Mesa University is particularly interested in candidates who have experience working with students from diverse backgrounds and who have a demonstrated commitment to improving the levels of access and success for underrepresented students within higher education. Colorado Mesa University is committed to providing a safe and productive learning and living community. To achieve that goal, we conduct background investigations for all final applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial and/or motor vehicle history. Applicant must be able to verify U.S. employment eligibility. Colorado Mesa University is an Equal Opportunity Employer, committed to a culturally diverse faculty, staff and student body. Women and minorities are encouraged to apply. Any person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided reasonable accommodation upon request to enable the person to complete an employment assessment.
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