Sr. Staff, Revenue Marketing, ABM & Customer Growth

This role will execute targeted account programs that support new logo acquisition and expansion within existing customers, including upsells, cross-sells, and product adoption initiatives. You will partner closely with Sales, SDRs, Customer Success, and BizOps to activate high-priority accounts and help move opportunities through the funnel.This is a revenue-aligned marketing role with clear pipeline goals.****What You’ll Do********1. Drive Customer Growth & Expansion Marketing***** **Develop lifecycle marketing strategies that support retention, adoption, upsell, and cross-sell opportunities*** **Partner with Customer Success to identify key expansion triggers (usage, maturity, renewal windows, risk signals)*** **Build targeted programs that move customers from initial adoption to expansion and advocacy*** **Align messaging and campaigns to different stages of the customer journey******2. Execute ABM Programs***** **Design and implement repeatable ABM playbooks that can scale across regions, industries, and product lines*** **Lead execution of account-based campaigns across paid media, email, events, content, and digital channels*** **Continuously test, learn, and optimize program performance to improve engagement and conversion within target accounts******3. Pipeline & Performance Ownership***** **Take ownership of pipeline contribution targets across both new and existing accounts*** **Partner with BizOps to track and report on:** + **Pipeline created and influenced** + **Expansion pipeline** + **Account progression and velocity*** **Use performance data to adjust strategy******4. Sales & Customer Success Collaboration***** **Act as a strategic partner to Sales, Product Marketing, and Customer Success in defining go-to-market priorities*** **Contribute to account planning, vertical strategies, and campaign themes*** **Ensure alignment between messaging, target accounts, and sales*** **Communicate insights from campaigns and account engagement to help inform GTM decisions******5.** **Leverage Data, Insights & Technology***** **Use intent data, CRM insights, and engagement analytics to guide decision-making and prioritization*** **Identify high-value accounts and buying group signals to inform sales action*** **Partner with RevOps to evolve reporting, attribution, and measurement frameworks*** **Continuously improve how data is used to drive more precise, effective marketing******What Success Looks Like (12 Months)***** Clear contribution to pipeline across new and expansion revenue* ABM campaigns launched and optimized for priority accounts* Increased engagement within named target accounts* Documented influence on upsell and cross-sell opportunities* Strong sales partnership and feedback loop****Who You Are***** 5–8 years in B2B demand generation or ABM marketing* Experience supporting enterprise or mid-market sales teams* Comfortable with pipeline goals and revenue metrics* Strong project manager who can drive campaigns across channels* Analytical and performance-focused* Confident partnering with Sales and Customer Success* Experience with marketing automation and CRM systems (HubSpot, Salesforce, etc.)****Nice to Have***** Experience marketing technical products* Experience with long sales cycles* Background in ABM platforms (6sense, Demandbase, Terminus, etc.)* Exposure to customer marketing or retention programs****Why This Role Matters****As we evolve from traditional demand generation to full revenue marketing, this role is critical to helping marketing influence both new business and expansion growth. You will play a hands-on role in activating target accounts and driving measurable revenue impact.The base pay range for this position is between $116,479 to $145,598 annually. Base pay will depend on multiple individualized factors including, but not limited to internal equity, job related knowledge, skills and experience. This range represents a good faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental vision, 401(k), paid time off and a annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.We’re looking for a **Sr. Staff, Revenue Marketing Manager** to drive Customer growth and account-based marketing (ABM) that directly impacts pipeline and revenue.
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