Marketing Lead

Position Overview
We are seeking a results‑driven Marketing Lead to lead the execution and optimization of our marketing initiatives in close partnership with the revenue team. This role sits at the intersection of strategy and execution, ensuring that marketing efforts directly support pipeline growth, sales enablement, and brand positioning.

The ideal candidate is both a strategic thinker and a hands‑on operator—someone who can own campaigns end‑to‑end, drive alignment across teams, and consistently deliver high‑quality outputs that move the business forward.

Responsibilities
Campaign Strategy & Execution

Plan, execute, and optimize integrated marketing campaigns that drive awareness, engagement, and lead generation

Own campaign timelines, performance tracking, and reporting

Continuously test and iterate to improve results across channels

Sales Enablement

Partner with sales leadership to develop and refine collateral (pitch decks, one‑pagers, case studies, email sequences)

Ensure the sales team is equipped with clear, compelling, and up‑to‑date messaging

Align marketing initiatives with sales priorities and pipeline goals

Content & Messaging

Oversee the creation of high‑quality content across channels (email, web, thought leadership, outbound support)

Ensure brand voice and messaging are consistent and differentiated

Translate complex ideas into clear, customer‑focused narratives

Cross‑Functional Collaboration

Work closely with sales, product, and leadership to align on go‑to‑market initiatives

Act as a central point of coordination for campaign execution

Ensure timely delivery of marketing assets and initiatives

Performance & Optimization

Track and analyze campaign performance, pipeline impact, and key marketing metrics

Use insights to inform strategy and improve ROI

Identify gaps and opportunities across the marketing funnel

Operational Excellence

Streamline marketing processes and improve execution efficiency

Manage tools, workflows, and timelines to ensure consistent output

Proactively identify and solve execution challenges

Qualifications

8+ years of experience in marketing, preferably in a B2B or high‑growth environment

Proven track record of executing campaigns that drive measurable business results

Strong project management and organizational skills

Excellent written and verbal communication skills

Experience working closely with sales teams and supporting revenue goals

Ability to balance strategic thinking with hands‑on execution

Benefits & Compensation
Our team enjoys excellent benefits including healthcare coverage and 401(K) employer contributions. We believe in transparency and recognizing exceptional efforts through our monthly all‑hands meetings and team member appreciation awards.

The starting base salary for this full‑time position is between $108,000 and $160,000. This salary range reflects the minimum and maximum target for this position in the U.S. The actual base pay is dependent upon many factors, such as work experience, job‑related skills, related education, work location, and market demands. The base pay range is subject to change and may be modified in the future. In addition to a competitive base salary and a comprehensive benefits package, this position may be eligible for other forms of compensation such as participation in a bonus and equity program, as applicable.

Velo3D provides equal employment opportunities to all employees and applicants for employment without regard to, and prohibits discrimination and harassment based on, race, color, religion, age, sex, national origin, disability, medical condition, genetic information, military or veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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