Vans: Director, Retail Marketing, Global Brand

The Global Brand Retail Marketing Director is accountable for driving a cohesive brand expression and consumer journey across all VANS brick & mortar retail doors, including all retail experiences and wholesale partner co-branded retail activations. This leader must creatively bring the brand to life in all physical environments, ensuring a consistent, compelling, and commercially effective consumer experience across all VANS retail doors. This role owns the global retail marketing and visual merchandising strategy, translating brand narratives and seasonal priorities into impactful in‐store storytelling, standards, and execution frameworks.Reporting to the Chief Marketing Officer, you will lead the global retail strategy and execution of all retail marketing initiatives for VANS brick & mortar and wholesale channels – setting strategy, design standards, visual merchandising principles, and toolkits centrally. This role must enable fast, high‐quality in‐market execution that drives traffic, conversion, and deepens consumer connections with the brand.* *Define the role of retail within the broader brand and integrated marketing ecosystem, ensuring alignment to global brand strategy and seasonal priorities by setting the global retail marketing and visual merchandising strategy across VANS retail and wholesale environments.** *Develop, execute and ensure the implementation of evergreen and seasonal go to market processes for retail, providing clear direction to cross functional partners on in store priorities, storytelling, and design needs to ensure aligned execution.** *Lead the development and execution of seasonal retail marketing strategies & priorities that elevate the in-store experience across full-price, outlet, and wholesale partner environments.** *Translating global brand narratives and campaign priorities into compelling in‐store storytelling—across floor sets, windows, and experiential moments—that supports key product moments, franchise focus, and commercial objectives.** *Partner closely with VANS Retail, Wholesale, and Marketplace teams to ensure retail marketing and VM support channel‐specific needs while maintaining a cohesive brand experience.** *Support wholesale partners with clear retail execution frameworks, tools, and assets aligned to global brand standards.** *Deep expertise in visual merchandising, retail storytelling, and physical brand experiences.** *Ability to translate brand strategy into commercially effective in‐store execution.** *Strong planning and operational skills across seasonal retail calendars.** *Comfort working within defined standards, governance, and decision rights.** *Strong understanding of the "who," "what," "where," "when," and "why" behind shopper purchasing behavior throughout the entire shopping journey.** *Knowledge of the consumer needs, wants, and motivations of the end-userof footwear, apparel, & accessories.** *Strong cross‐functional leadership and stakeholder management skills.** *Ability to influence regional teams and partners without direct authority.** *10–12+ years of experience in retail marketing, visual merchandising, or brand experience roles.** *Proven experience leading global and multi‐region retail marketing and VM strategies.** *Strong understanding of DTC retail, wholesale environments, and marketplace execution.** *Experience operating within structured GTM and seasonal planning models.** *Experience in lifestyle, apparel, footwear, or culturally driven consumer brands.** *Exposure to experiential retail and store concept innovation.*At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).To learn more about Vans’ benefits package, follow this and click “Looking to Join VF”.**Incentive Potential**: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.**Benefits at VF Corporation**: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Detailed information on your benefits will be provided during the hiring process.VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans(R), The North Face(R), and Timberland(R). Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.**VF Diversity Vision Statement** VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.
#J-18808-Ljbffr