Digital Marketing Manager

The opportunity
Delaware North is hiring a full-time Digital Marketing Manager to join our team in Buffalo, New York. As a Digital Marketing Manager, you will be responsible for the digital experience, ensuring full integration with all online and offline marketing, with the goal of generating awareness and increasing overall revenues. If you have lofty career goals and want a challenging role where collaboration and hard work are rewarded, apply now.

Pay
Minimum – Anticipated Maximum Base Salary: $79,900 - $107,800 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus based on level, as well as individual, company, and location performance

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certification reimbursement

Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

Support the implementation and maintenance of Google Analytics

Collaborate with the Data and Analytics team to leverage data to drive successful business decisions and digital experiences for stakeholders

Ensure the effectiveness and productivity of digital marketing efforts, including web, email marketing, social media, and digital content

Verify that all content is on-brand, consistent, and optimized for search and social promotion

Identify new and effective ways to distribute content and ensure maximum return on investment

Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness

Analyze online statistics and website analytics, and use this data to maximize digital efforts

More about you

Bachelor’s degree required with experience directing digital marketing from a strategy and oversight level

Broad overall marketing experience at the consumer level with strong comprehension and knowledge of systems and tools, including content management systems, databases, email marketing platforms, website development, e-commerce systems, and digital asset management systems

Experience with graphic design elements, video development and production, and digital content development, with familiarity with Adobe Creative Cloud, Figma, or digital asset management tools

Strong HTML/CSS skills with experience troubleshooting formatting and rendering issues

Experience with Tableau or Google Data Studio for dashboard design, with the ability to technically optimize for on-site performance

Experience with QA practices, email, and web testing tools

Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals

Experience with SQL, AMPscript, or scripting logic for dynamic content

Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools, and experience with A/B testing methodologies

Experience with Web and e-commerce hosting environments and payment gateway integrations

Familiar with compliance requirements, including CAN-SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools

Shift details
M-F

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

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