Paid Media Specialist

Overview Foundation is a remote B2B content marketing agency working with SaaS, education, and service brands that expect more than just ad spend: they expect strategic rigor, technical competence, and measurable outcomes. We help ambitious organizations grow through content, SEO, and performance distribution.

Who This Role Is For

Comfortable operating across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads — you’re platform-agnostic and pick up new platforms quickly

Execution-focused: you take a clear brief and run with it without needing to be managed step by step

Detail-oriented by nature — you notice when something’s off in a campaign setup before it becomes a problem

Takes ownership of the accounts you’re responsible for, and communicates clearly when something needs attention

Builds trust through consistency: you do what you say, when you say you’ll do it

Motivated by measurable outcomes — you care about CPL, ROAS, and pipeline contribution, not just impressions

Who This Role Is Not For

Need full creative autonomy or want to own strategy from the ground up

Prefer staying in one or two platforms rather than working across a full channel mix

Uncomfortable with ambiguity or fast-moving account priorities

Avoid troubleshooting tracking issues or digging into data to find answers

Need constant direction or check-ins to stay on track

What You’ll Be Responsible For

Build and launch paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads based on strategic briefs from the Paid Media Strategist

Monitor daily campaign performance and make optimization decisions on bidding, pacing, targeting, and creative rotation

Maintain tracking integrity — flag discrepancies, support GTM and GA4 setups, and ensure data accuracy across accounts

Execute A/B and creative tests defined by the Strategist; document results clearly so learnings can be applied going forward

Prepare regular performance reports and contribute to client-facing updates with accurate data and clean commentary

Proactively surface anomalies, opportunities, or issues to the Strategist before they become problems

Support campaign builds for new client onboardings, including structure setup, audience creation, and pixel/tag verification

What Success Looks Like

Your campaigns launch on time, are set up correctly, and deliver against the KPIs defined in the Strategist’s brief

Tracking is clean across your accounts — data is accurate and trusted by the team and the client

You’re catching performance issues before they’re flagged by someone else

The Strategist can rely on you to execute without needing to re-explain or re-check your work

You’re improving — each month you understand the platforms, the clients, and the process a little better

Required Experience

2–4 years of hands-on paid media experience, ideally in a B2B or agency environment

Proven ability to build and manage campaigns across at least two of: Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads

Working knowledge of tracking fundamentals: GTM, GA4, pixel setup, and conversion event configuration

Experience pulling performance data, identifying trends, and communicating findings clearly

Comfortable working in a fast-paced environment with multiple accounts and shifting priorities

HubSpot experience is an asset but not required

Familiarity with B2B buying cycles, lead generation, and funnel-stage targeting is a strong plus

Location, Timezone & Work Setup

Work Setup: Fully remote

Primary Target Locations: Canada, LATAM, Europe. Candidates outside these regions may be considered if experience is exceptional and working hours align.

Timezone: Required overlap with EST

Compensation

Base Pay Range: $45,000 – $55,000 CAD / year

Expected Total Comp (OTE): $60,000 – $70,000 CAD / year

Total compensation includes: Company-wide profit sharing + commission on expansions/extensions

How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

Immediate Benefits

TECH BUDGET
We will give you a budget to buy the gadgets and tech you need to execute.

Note: This benefit is available to residents of Canada only.

100% REMOTE

Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.

ALL NATIONAL HOLIDAYS

We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.

Benefits After Three Months

PAID TIME OFF

Two weeks minimum paid vacation days.

WELLNESS & FITNESS COVERAGE

We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.

Note: This benefit is available to residents of Canada only.

EDUCATION REIMBURSEMENT

Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.

Competitive Medical & Dental Benefits

We offer a competitive dental and healthcare benefits plan for colleagues and their families.

Note: This benefit is available to residents of Canada only.

How To Apply
As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role. Once completed, please follow this link to submit your application form for the position.

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