Marketing Coordinator and Program Support (SLCCC)

Overview

The Marketing Coordinator and Program Support designs compelling year-round programs and leads outreach and marketing to grow utilization of the Star Lake Lodge & Conference Center. The role owns program strategy, senior programs, and brand communications, and collaborates closely with the Complex Host & Program Coordinator to ensure smooth onsite execution and excellent guest experience.

Responsibilities

A. Marketing, Outreach & Growth (Owner)
Design year-round programming for diverse audiences (senior programs), including themes, schedules, activity menus, and chaplains program content.
Translate organizational mission and guest feedback into program improvements and pilots.
Produce run-of-show packets and pre-briefs for CHPC and department heads (48-72 hours before group arrival).
B. Senior Programs Leadership (Owner) Lead planning and supervision for Senior Citizen Summer Retreats; coordinate with Divisional Older Adult Ministries.
Establish outcomes (spiritual life, fellowship, wellness) and align staff/volunteers and chaplaincy content.
C. Program Strategy & Development (Owner) Build and execute a marketing plan with Divisional Development: messaging, seasonal campaigns, social media, newsletters (Spring/Summer/Fall-Winter), presentations to churches/senior centers/service clubs.
Maintain CRM/user-group database, direct sales outreach, and pipeline reporting.
Develop promotional collateral and identity wear in coordination with DO/Development.
D. Guest Experience & Partnerships (Co-Owner) Collaborate with Housekeeping, Food Service, and Facilities to close experience gaps and reflect updates in marketing.
Support divisional events/programs as needed (content/hosting for VIP/donor moments).
E. Data, Reporting & Benchmarks (Owner) Set and track KPIs with DO (e.g., inquiries, conversions, occupancy by season, social reach, satisfaction).
Provide data to Program Coordinator/Registrar for monthly stats; publish post-season reports with recommendations.
F. Hosting & Representation (Support ) Serve as secondary host during major or strategic events, partnering with CHPC who leads onsite operations.
Represent SLCCC with external partners, donors, and new user groups.
COLLABORATION & INTERFACES Primary partner: Complex Host & Program Coordinator (handoffs, run-of-show, onsite feedback loop).
Key interfaces: Registrar, Housekeeping Supervisor, Facilities Director, Food Service Manager, Divisional Development, Divisional Older Adult Ministries.
SEASONALITY & SCHEDULE Sept-May: Emphasis on marketing, outreach, and pipeline growth; strategic program design.
Jun-Aug: Emphasis on program delivery leadership and presence with seniors, with CHPC leading onsite logistics.
Qualifications Bachelor's degree in Recreation/Program Administration, Communications/Marketing, Nonprofit Management, or equivalent experience.
2-3+ years in program development, events, marketing, or hospitality
onprofit work.
Strong planning, communication, and project management; proficiency with Microsoft 365 and social tools.
Able to work cross-functionally and communicate with diverse groups.
Valid driver's license; ability to work flexible hours; meet standard physical requirements for events.
Willingness to support and uphold the Mission of The Salvation Army and represent the organization professionally.