Performance Media Manager, Paid Social

The Opportunity
As Performance Media Manager, Paid Social, you will play a critical role in amplifying owned social content and influencer activations across Adobe Creative Cloud channels. This means taking what's already resonating organically and scaling it through paid strategies to increase reach, engagement, brand impact, and content insights. You'll ensure that our owned social efforts don't just live within organic walls—they become powerful drivers of awareness and consideration.

Creative Cloud products are used to make the most visually engaging digital experiences anywhere, and Adobe is uniquely positioned to capitalize on the nature of platforms like Facebook, Instagram, Snapchat, YouTube, TikTok, LinkedIn and whatever is next.

In this role, you'll focus on crafting innovative paid social strategies that translate business goals into relevant customer experiences that drive engagement and down funnel impact. Your challenge is to evolve paid social strategy, drive testing and innovation, and help make Adobe a world‑class social media marketer. In addition, you will collaborate on broader cross‑functional campaigns, experiments, and effectiveness measurement with Social Strategy, Integrated Marketing Analytics, Product Marketing, and Go to Market Business Unit teams.

What you'll Do

Lead the development of outstanding social media strategies across business units to support brand & performance based goals

Partner with an outside agency to plan and activate paid social media budgets across platforms (Meta, YouTube, Tiktok, LinkedIn, Pinterest, Snapchat)

Proactively drive measurement projects with performance insights & data science partners while building a testing & optimization driven culture across teams

Evaluate content performance and partner with Social teams to optimize content

Continuously test creative and new placements to improve content effectiveness

Drive targeting consistency across audience management platforms

Review media landscape and test plans/results quarterly

Build testing methodology for new platforms and content, and establish performance thresholds for further investment

What you need to succeed

5+ years experience, Tech or SaaS experience preferred

Ability to navigate a matrixed organization and represent team with integrity and self‑sufficiency

Proven expertise in performance marketing with a preference for paid social media expertise

Ability to learn new technologies, products, or systems quickly

Robust analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action

Ability to work effectively within a team in a fast‑paced, growth environment

Ability to organize and prioritize multiple projects and deadlines with minimal oversight

Strong written and verbal communication and problem‑solving skills with impeccable attention to detail

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408‑536‑3015.

State‑Specific Notices
California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado: If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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