Digital Media Associate, Creative Management & Ad Operations

Digital Media Associate, Creative Management & Ad Operations
The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL’s marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL’s Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency.

We are seeking a Digital Media Associate – Creative Management & Ad Operations to bridge digital media buying, creative asset management, campaign ad operations and tagging, and cross‑functional project management.

This position ensures seamless planning, execution, trafficking, QA, and optimization of digital media and creative assets across paid, owned, and partner channels. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about how fans engage with NFL content across platforms.

Responsibilities
Ad Operations & Trafficking

Responsible for working with agency in setting up campaigns of NFL-owned inventory (NFL.com, NFL App) and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels

Schedule and traffic NFL.com marketing/house display and preroll banner campaigns

Manage scheduling and trafficking for partner digital media inventory, including OTT, video and display placements

Maintain documentation related to media inventory (weighting, flighting, targeting, pacing, specs, etc.)

Creative Management & Project Operations

Manage and oversee the agency process during the creative video/custom program development (concept to launch), including timelines and technical specifications, routing of digital display, video, and other creative assets between NFL and media partners

Strategize with internal teams to establish technical specs and timelines while acting as project manager

Digital Media Activation & Buying

Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).

Partner with Performance Marketing and Media Strategy teams to ensure targeting, personalization, and measurement best practices are in place for all campaigns

Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives

Quality Control & Reporting

Manage the overall quality control process; verify that all internal/external assets meet specs and uphold league/agency quality standards

Manage and oversee QC of technical specs, pixels, timelines, and trafficking; ensure adherence to launch requirements.

Maintain documentation & reporting tied to inventory management (delivery, flighting, targeting, pacing, specs)

Translate complex data into story driven narratives using charts, visualizations, and insights that inform stakeholders at all levels.

Build executive ready PowerPoint presentations that summarize campaign outcomes and strategic recommendations.

Required Qualifications

Bachelor’s degree

Three to five years of relevant media buying and activation experience

Proven record of executing successful paid and digital campaigns driving positive business results

Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. GAM, Freewheel, Amazon Ads, DV360, etc.)

Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint, Copilot)

Other Key Attributes / Characteristics

Obsessed with driving results

Proactive, Go-getter

Close attention to detail

Flexibility to adjust in an ever-changing media and sports landscape

Experience in managing biddable media buys, including social

Understanding of creative specs

International media buying experience a plus

A strong interest in media and how fans interact with it

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