Program Director, Marketing (JSOM)

The Jindal School of Management (JSOM) at the University of Texas at Dallas invites applications for a dynamic, skilled, and forward‑thinking

Program Director

for its

Bachelor of Science in Marketing

program. This is an exciting opportunity for an individual to shape and lead a high-impact, innovative academic program within a top‑tier business school.

Responsibilities

Managing the Student Experience : Overseeing the student journey from admission to placement, ensuring a seamless and supportive experience.

Ensuring Program Quality : Monitoring program performance, implementing best practices, and ensuring adherence to internal academic policies.

Leading Academic Initiatives : Serving as the liaison between students and faculty to create and lead initiatives that align with JSOM’s mission, vision, and strategic priorities.

Driving Enrollment and Rankings : Leading campaigns to improve enrollment numbers and program rankings, while refining student services and support.

Building Industry Connections : Cultivating strong partnerships with organizations, employers, and industries to enhance student engagement and learning opportunities.

Essential Duties and Responsibilities
Degree Program Management (45%)

Develop innovative recruiting and orientation plans.

Track student admissions and develop yield strategies to increase enrollment.

Attend prospective student events and student orientations.

Conduct competitive market analysis and enhance program offerings to improve national rankings.

Manage AACSB assessments, exit surveys, and prepare related reports.

Oversee the curriculum in consultation with faculty:

Identify gaps

Enhance existing courses

Add new courses or certificates

Update academic catalogs

Collaborate with the Area Coordinator to develop and manage course scheduling.

Recruit and interview adjunct faculty to teach courses in the program.

Manage program-related conferences, the Industry Advisory Board (IAB), and case competitions.

Develop and maintain a social media presence, marketing brochures, orientation materials, info session presentations, and web content to enhance the program’s marketability and visibility.

Develop programs, activities, and events to engage alumni, such as guest lectures, panel discussions, mentoring, resume reviews, and social events.

Student Services (45%)

Advise students from entry to exit, including:

Admissions

Scholarships

Visa inquiries

Program planning

Mentoring

Course selection

Prerequisites

Grade grievances

Appeals

Instructor concerns

Internships

Careers and job placement

Collaborate with the Advising Office to resolve student issues.

Conduct regular town hall or info sessions to answer students’ questions.

Measure, track, and provide program reports (e.g., admission, retention, job placements, internships, industry engagement) to the department and the Dean’s office.

Manage student organizations and program ambassadors.

Plan and implement mentoring programs for students, including faculty mentoring, peer mentoring, and industry mentoring.

Other Duties (10%)

Provide assistance, as needed, to the department and the Dean’s office with duties related to the design and management of program‑related initiatives and projects.

Please note that visa sponsorship is not available for this role. Must be a U.S. Citizen or a Lawful Permanent Resident to meet USCIS eligibility requirements.

Qualifications
Minimum Education and Experience

Bachelor’s degree; five years experience in a related field of expertise; or any equivalent combination of education and experience.

Preferred Education and Experience

A graduate degree in a related field (e.g., MS Marketing), or a graduate degree in higher education (e.g., Ed.D., Ph.D.).

Seven or more years of managerial experience in academic or professional settings, ideally within the field of marketing.

Other Qualifications

The holder must maintain the security or integrity of critical infrastructure in accordance with Texas Business and Commerce Code section 117.001(2) to be hired and maintain employment in this position.

Benefits

BCBS PPO Medical Insurance Options – including 100% paid employee medical coverage for full‑time employees

AD&D Insurance

Dental & Vision Plan Options

Long and short‑term disability

TRS Retirement Plan

Fertility Benefits

Paid time off

EEO Statement
UT Dallas is an Equal Opportunity Employer with an employee‑friendly and supportive work environment. All employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and UT Dallas Bright Leaders Program. The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.

#J-18808-Ljbffr