Marketing Program Manager

Unbound IA is a global growth accelerator for tech brands. For the last 8 years, we’ve helped companies like AWS, Freshworks, RingCentral, Salesforce, and Equinix scale through high-performance demand generation, media, and sales enablement.

Now, we’re building something bolder.

We're evolving from pure demand gen into a full-funnel brand-to-revenue powerhouse—combining strategic brand development, award-winning creative, AI-powered martech, and media activation to help B2B brands grow smarter, scale faster, and lead their categories.

The Role
As Campaigns Program Manager, you’ll own the planning, building, and execution of multi-channel campaigns that generate pipelines for our clients. Your core charter is to turn campaigns into a repeatable operating system—with webinars as a flagship motion—and to ensure every program is launched on time, measured well, and improved each cycle.

This is a highly cross-functional role: you’ll partner with client stakeholders, Unbound growth leads, paid media, content/creative, and sales teams to run campaigns end-to-end—covering webinars, content syndication, demand generation programs, and event support.

If it involves campaign timelines, assets, targeting, workflows, QA, launch readiness, and performance reporting—you own it.

What You’ll Do
Campaign Planning & Program Management

Build and manage campaign plans per client and in partnership with Unbound’s discipline and solution experts (objectives, ICP/targeting, channels, timelines, dependencies, and launch checklists)

Translate strategy into execution: briefs, asset requirements, tracking needs, channel workflows, and stakeholder coordination

Run weekly campaign standups and keep internal + client teams aligned on progress, blockers, and next steps

Webinars (Flagship Motion)

Own the end-to-end production of webinars to strengthen Unbound’s best practices as a webinar provider:

Topic & audience alignment with client goals and ICP

Speaker management, prep, and rehearsals

Platform setup, registration flows, landing pages, calendar processes, and run-of-show

Build webinar playbooks (templates, timelines, QA checklists, follow-up sequences) that scale across clients

Digital Campaign Execution

Manage integrated digital programs such as:

Content syndication (vendor coordination, content mapping, lead flow, QA, performance optimization)

Demand generation programs (paid social support, nurture, landing pages, retargeting alignment)

Event support campaigns (pre-event promotion, meeting booking, post-event follow-up)

Coordinate campaign journeys across stages: pre-launch → live → post-campaign nurture and handoff

Partner with Sales / SDR teams (and client AEs/SDRs) to ensure tight SLAs on lead routing, follow-up, and meeting conversion

Create follow-up kits and sequences (talk tracks, email templates, asset bundles) to improve speed-to-lead and conversion

Measurement & Optimization

Own campaign reporting across the funnel: delivery, engagement, lead quality, conversion, and pipeline influence (where available)

Ensure campaigns are instrumented correctly (UTMs, tracking, CRM/MA workflows, lead source hygiene)

Run retrospectives and apply learnings to improve the next cycle

Operations & Scale

Build and maintain reusable assets: campaign templates, webinar kits, reporting dashboards, vendor checklists, QA workflows

Use AI and marketing tech to speed production, improve personalization, and streamline reporting

What We’re Looking For
Must-Have

4–6 years in B2B campaign management, demand gen, or marketing program management (agency experience a plus)

Proven experience running webinars end-to-end (planning, production, and post-event conversion)

Hands-on experience managing digital campaigns , including content syndication and/or paid-supported demand programs

Comfort working cross-functionally (Sales, Paid Media, Content, Creative, Ops/RevOps)

Data fluency: can define success metrics, QA tracking, and communicate outcomes clearly

Experience with CRM/MA + webinar/event tools (Salesforce/HubSpot, Zoom/Goldcast, ON24, Splash, etc.)

Nice-to-Have

Familiarity with ABM/intent workflows and account-based targeting

Experience supporting integrated event programs (conferences, dinners, meetups) and their campaign surround

Strong copy instincts for invites, follow-up messaging, and campaign positioning

Comfort building lightweight attribution views (sourced vs influenced) in imperfect systems

Remote/hybrid flexibility (Seattle-area preferred for this role).

Unlimited PTO.

Full healthcare coverage + life insurance.

401K with employer match.

DEI committee + inclusive culture.

Social events + 12 paid holidays.

Corporate social responsibility initiatives.

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