Social Media Manager

Location
This position is full-time, onsite in Detroit, Michigan; your parking will be paid for. Ability to do occasional travel to various project sites across the United States is required.

Your Key Responsibilities

Field-Based Storytelling: Capture high‑quality photo and video content directly from active construction sites, highlighting Walbridge’s technical excellence, large‑scale equipment, and safety‑first culture

Content Creation & Production: Script, film, and edit short‑form video for platforms such as LinkedIn, Instagram, TikTok, and design engaging visual content aligned with brand standards

Content Strategy & Planning: Own and manage the master content calendar, aligning social content with project milestones, recruiting priorities, and corporate initiative

Channel Management & Engagement: Manage day‑to‑day social media activity, engaging with followers, partners, and potential recruits to grow and strengthen Walbridge’s online community

Performance Measurement: Track performance metrics and insights to evaluate content effectiveness and adjust strategy based on data and engagement trends

Innovation & Trend Awareness: Stay current on platform trends, algorithm changes, and emerging content technologies, recommending new approaches to keep Walbridge’s digital presence competitive

To Qualify for the Role, You Must Have

Five (5)+ years of experience in social media management or content creation

A strong portfolio demonstrating professional grade video production and editing experience (CapCut, Premiere Pro) and visual design skills (Canva or Adobe Creative Suite)

Proven experience writing clear, compelling copy across multiple platforms and audiences

Ability to do occasional travel to various project sites across the United States is required

Confidence collaborating with both field and corporate teams

Ideally, You’ll Also Have

Experience in the architecture, engineering, or construction (AEC) industry is strongly preferred

Strong organizational and time management skills with the ability to manage multiple content streams simultaneously

Experience working in fast‑paced, dynamic environments, including active construction sites

A proactive mindset and the ability to identify stories and social media trends without being prompted

Experience supporting employer branding or recruitment focused digital campaigns

Technologies and Methodologies to Attain Goals

Video Editing & Design Tools: CapCut, Adobe Premiere Pro, Adobe Creative Suite, Canva

Social Media Platforms: LinkedIn, Instagram, and TikTok

Content Planning Tools: Content calendars and analytics dashboards to track engagement and reach

Emerging Technologies: Comfortable adapting to new platform features and digital storytelling tools

Skills and Attributes for Success

Strong visual storytelling and editorial judgment

Ability to translate complex, technical work into engaging digital content

Data‑driven decision‑making based on performance metrics

Ability to balance creativity with brand consistency and strategic goals

EEO/AA Employer
Walbridge is an equal opportunity employer with a culture that promotes diversity, equity, and inclusion in the workforce. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, color, national origin, sex, religion, age, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status, or any other legally protected status.

#J-18808-Ljbffr