Regional Marketing Manager - Fulton, MD

Job Description

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One Goal, One Passion - Growth is Everything at Window Nation

At Window Nation, we don't just replace windows and doors - we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we've enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we've become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements.

About the role:
Window Nation is growing, and we're looking for a Marketing Manager to drive performance across an assigned set of markets. This is a hands-on, performance-focused role for a data-driven marketer who enjoys turning insights into action and knows how to balance local market nuance with a strong national brand.
You'll monitor results by channel and vendor, optimize what's working locally, and partner cross-functionally across Analytics, Digital, Creative, Events, Sales, PR, and third-party vendors to deliver measurable growth in lead volume, lead quality, and ROI.

What you'll do:
Drive Market Performance: Track performance by source/vendor across assigned markets. Partner with Analytics to report KPIs (leads, conversion, ROI). Turn insights into optimizations that improve channel results
Localize Digital + Creative for Each Market: Partner with Digital/Creative to tailor campaigns and assets locally. Oversee localized digital creative and traffic-driving tactics. Keep messaging on-brand while adjusting for local audiences
Coordinate Events + Sales Alignment: Work with Events to plan and maximize expos/trade shows. Align with Sales to ensure programs drive high-quality leads.
Support PR + Community Presence: Partner with PR on local community initiatives. Help build relationships with local media and partners.
Manage Vendors + Partners: Coordinate vendors/partners to ensure strong execution. Monitor performance and drive Continuous improvement
Own Budget Tracking: Track market spends and maintains budget controls. Ensure investment stays efficient and ROI-focused
Support New Market Launches: Support marketing plans for new market openings. Coordinate cross-functional launch readiness and execution

Additional Qualifications/Responsibilities

Qualifications - What We're Looking For: Bachelor's degree in marketing, Business, or related field (MBA a plus)
5+ years of marketing experience
2+ years in a managerial or leadership role
Preferred qualifications: Experience preferred in home improvement, construction, or service-based industries
Strong understanding of local market dynamics and consumer behavior
Experience with performance marketing, analytics, and budget management
Advanced proficiency in PowerPoint, Excel, and Outlook
Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors)
Excellent communication, organization, and project management skills
Experience with CRM and/or marketing automation tools
Why you'll like this role: Own measurable outcomes across multiple markets
Work closely with high-performing teams across digital, analytics, events, and sales
Have the autonomy to test, optimize, and scale what works locally
What We Offer: Competitive compensation, including a base salary range of $100,000- $110,000, plus an annual performance-based bonus target of 15%
Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) retirement options
Paid time off
Growth opportunities within a rapidly expanding company
A collaborative, high-impact leadership culture where your contributions drive strategy and business outcomes.