Regional Website Content Specialist

Job Description
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for homeowners, communities, and associates by building quality homes and providing exceptional customer service. Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

The Regional Website Content Specialist drives the web presence execution and asset development for a regional hub consisting of 3‑4 divisions, ensuring accurate, engaging, and high‑performing digital content across Lennar.com and third‑party platforms. The role partners closely with division teams to gather timely updates, reflect current offerings, highlight community differentiators, and maintain alignment with brand standards and user‑experience best practices. By proactively managing content updates, optimizing digital assets, and collaborating with corporate stakeholders, the specialist helps maximize online visibility, support lead generation, and enhance the overall customer journey.

This description outlines the basic responsibilities and requirements for the position. This is not a comprehensive listing of all job duties; duties may change at any time with or without notice.

During the course of your employment, you may be required to use, download, or access certain company‑approved tools, programs, applications, or systems, including customer engagement applications, operational efficiency tools, data‑analysis software, and artificial‑intelligence tools.

Responsibilities

Manage the strategic development and optimization of community web pages on Lennar.com using Optimizely.

Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals.

Drive and oversee the creation, quality assurance, and performance monitoring of key landing pages, proactively identifying opportunities to enhance engagement and conversion.

Drive end‑to‑end development of community marketing assets, including floor plans, renderings, and site plans, ensuring alignment with brand standards.

Strategically manage Modsys creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints.

Manage the BoxBrownie virtual staging strategy and enhancement pipeline to provide high‑quality visual content for online channels.

Maintain a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future needs.

Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy.

Conduct quarterly audits and enhancements across third‑party listing sites, correcting discrepancies and improving user experience.

Ensure accurate, brand‑aligned representation of communities across all third‑party platforms through content governance and partner coordination.

Own the digital content lifecycle for community launches, from “Coming Soon” through active status, aligning with business goals and promotional calendars.

Develop and execute promotional messaging strategies across platforms and landing pages to drive awareness and lead generation.

Monitor internal digital performance metrics, translating insights into actionable improvements.

Drive the process for QMI inventory accuracy, performing audits and updates in collaboration with Sales and Ops teams.

Implement digital content enhancements based on analytics, user feedback, and industry best practices.

Requirements

Bachelor of Science or Arts degree or equivalent, or high school diploma or GED.

Minimum 2–4 years of experience required.

Proven experience as a Marketing/Data Coordinator.

Strong computer and Microsoft Office skills.

Excellent organizational and time‑management skills, able to manage multiple deadlines across various job types.

Knowledge of Optimizely is a plus.

Benefits
Lennar offers a comprehensive benefits package that includes medical, dental, and vision insurance; a 401(k) retirement plan with a company match up to 5%; paid parental leave; an associate assistance plan; an education assistance program; up to $30,000 in adoption assistance; up to three weeks of vacation annually; holiday, sick, and personal day policies; a new‑hire referral bonus; significant home‑purchase discounts; and unique opportunities such as Everyone’s Included Day.

Equal Opportunity Employer
Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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