Vice President, Owned Channels Digital Credit Card Marketing Strategy

About JPMorgan Chase:

JPMorgan Chase is a global leader in financial services, committed to delivering innovative solutions and exceptional customer experiences. We foster a culture of excellence, collaboration, and continuous improvement, guided by our core values of integrity, accountability, and client focus.

Position Overview
Join our dynamic team where you will help shape and lead the overall strategy, execution, and ongoing optimization of Chase’s Owned Channels, which is responsible for driving significant digital account acquisition and revenue growth. This role offers the opportunity to help build the future of digital marketing for our credit card portfolio, optimize customer journeys, and influence firm‑wide strategic priorities.

As a Vice President on our Card Marketing team, you will be responsible for delivering strong acquisition performance and managing ambitious annual targets, while continuously identifying and implementing innovative testing and optimization initiatives to enhance customer engagement and drive incremental account growth.

Job Responsibilities

Lead and manage the acquisition marketing strategy for Chase Owned Channels

Collaborate with cross‑functional teams across Marketing, Product, Technology, Data & Analytics and Operations to identify opportunities to maximize and grow card acquisitions

Partner closely with Data & Analytics to drive marketing decisions and optimize digital performance

Lead site optimization and testing strategy roadmap to improve funnel conversion rates

Present performance updates and future‑state strategies to senior leadership to influence prioritization decisions

Lead and mentor a growing team of direct reports and associates

Required qualifications, capabilities, and skills

6+ years of relevant digital marketing experience, preferably with expertise in acquisitions

Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate

Demonstrates strong data‑driven decision‑making skills, while also being a creative problem‑solver

Ability to thrive in a fast‑paced, results‑driven, highly dynamic environment

Strong executive communication and cross‑functional leadership skills

Demonstrated ability to manage budgets, prioritize initiatives, and mentor talent

Additional capabilities and skills

Be a highly motivated self‑starter

Experience working with external agencies

Ability to stay calm under pressure

Skilled and comfortable at working in a highly matrixed organization

Additional information
Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting

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