Digital Marketing Manager

The Digital Marketing Manager will lead the strategy, execution, and optimization of digital marketing initiatives that drive brand awareness, lead generation, and revenue growth across B2B logistics services. This role will own digital channels including web, SEO/SEM, paid media, email, and marketing analytics, working closely with sales and commercial teams to support pipeline growth and customer acquisition.

The ideal candidate has strong B2B digital marketing experience, understands complex service offerings, and is comfortable translating logistics and supply‑chain capabilities into compelling digital stories and demand‑generation campaigns.

Key Responsibilities
Digital Strategy & Demand Generation

Develop and execute integrated digital marketing strategies aligned to business growth and sales objectives

Drive qualified leads through SEO, paid search, paid social, ABM, and conversion‑optimized landing pages

Partner with sales teams to align digital campaigns with target verticals, key accounts, and service lines

Website & Content Management

Own website performance, UX, CRO, and content optimization to support lead generation

Collaborate with content and subject‑matter experts to translate logistics services into customer‑focused value propositions

Manage CMS updates, landing pages, and gated content experiences

Paid Media & Marketing Programs

Plan, execute, and optimize paid media campaigns across Google Ads, LinkedIn, and industry platforms

Manage budgets, vendors, and agencies with a strong focus on ROI and CAC

Support email marketing, nurture campaigns, and marketing automation initiatives

Analytics, Reporting & Optimization

Track and report on key metrics including traffic, conversion rates, CPL, and ROI

Use data and insights to continuously optimize campaigns and customer journeys

Build dashboards and performance summaries for marketing and commercial leadership

Cross‑Functional Collaboration

Partner closely with sales, business development, and operations teams to support growth initiatives

Support trade shows, industry campaigns, and go‑to‑market launches digitally

Stay current on digital marketing trends within logistics, supply chain, and B2B services

Qualifications & Experience

5+ years of digital marketing experience in B2B industries (logistics, transportation, supply chain, manufacturing, or industrial services preferred)

Strong experience with SEO/SEM, paid media, analytics, and marketing automation platforms

Proven ability to drive pipeline and revenue impact through digital channels

Hands‑on experience with Google Analytics, CRM tools, CMS platforms, and marketing automation

Ability to communicate complex service offerings clearly and effectively

Strong project management, vendor management, and cross‑functional collaboration skills

Preferred Experience

Exposure to KPIs tied to revenue, sales enablement, or account‑based marketing

Experience working with field sales or distributed sales teams

Why This Role

Opportunity to shape digital strategy in a complex, B2B services environment

Strong visibility and partnership with commercial and leadership teams

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