Associate, Digital Advertising

Overview
We’re seeking a detail oriented and tech savvy Associate, Digital Advertising to develop, implement, launch and monitor performance marketing campaigns on various platforms for ariumliving.com (B2C) and thermrgroup.com (B2B). This role requires a forward-thinking team player who can align business goals to create strategies that meet the goals of the intended audience.

Ariumliving.com’s goal is to drive occupancy and brand awareness across our multifamily properties.

Thermrgoup.com goal is to drive awareness.

Responsibilities

Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan

Identify opportunities and challenges within the customer journey and develop strategies for improvements and drive engagement.

Own and execute PPC campaigns across Google Ads, Bing Ads, LinkedIn, META and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization to deliver qualified leads

Track and analyze campaign performance using tools like Google Analytics and various ad platform dashboards, and data to provide actionable insights and drive ROI.

Implement and ensure proper tracking and attribution.

Oversee the creation of compelling AD creative messaging that resonates with target audiences.

Ensure all digital advertising efforts comply with brand guidelines and legal standards.

Partner with operations and asset management leadership to forecast spending, lead volume, and marketing impact based on growth goals

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum 2 years of experience in digital advertising roles where you executed campaigns on various platforms. We are an internal agency for the company, and we do not work with advertising agencies to execute. Needs to be comfortable being the one “pushing the button”.

Strong proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4.

Solid understanding of PPC concepts: keyword strategy, bid management, audience segmentation, remarketing, lookalike audiences.

Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

Demonstrated creativity and innovation in developing marketing campaigns

Proficiency in digital marketing tools and platforms, CRM systems, and customer analytics software.

Customer-focused mindset with a passion for enhancing the customer journey.

Strategic thinker with the ability to adapt to a fast-paced and evolving environment.

This position is in office at 3340 Peachtree Rd NE Suite 2250, Atlanta GA 30326

Total Rewards
The RMR Group offers an extensive total rewards package to ensure that your benefits align with your needs. Employees who work at least 21 hours per week are eligible to participate in The RMR Group’s benefits plans, including:

Health Insurance

Dental Insurance

Vision Insurance

Life & Disability Insurance

Health Savings Account (HSA) & Flexible Spending Plans (FSA)

401(k) Plan with Employer Match

Holidays, Vacation & Sick Time

Parental Leave

Tuition Assistance

Matching Gift Program

Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance

Equal Opportunity
The RMR Group is an equal opportunity employer. Qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, pleaseclick here. If you’d like more information on your EEO rights under the law, pleaseclick here.

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