Channel Marketing Manager

Channel Marketing Manager We are seeking a highly organized and proactive Channel Marketing Manager to support our global Distribution marketing efforts. This role will work closely with the Channel Marketing Manager, who leads our Distribution strategy, to execute marketing programs that drive partner enablement, demand generation, and brand alignment across our distributor ecosystem. This is a key contributor role that will help scale marketing impact through strong collaboration, program execution, and partner engagement.
· Collaborate with the Distribution Channel Marketing lead to develop and execute integrated marketing plans with key distributors across regions.
· Manage day-to-day execution of co-branded marketing campaigns, partner communications, and event support.
· Coordinate the development of enablement and demand generation assets tailored for distributor needs.
· Track marketing activities and partner performance metrics, providing data-driven insights and recommendations.
· Support the planning and execution of distribution-focused partner events, webinars, and launches.
· Maintain strong cross-functional alignment with Channel Sales and Field Marketing.
EEO Employer LanceSoft is a certified Minority Business Enterprise (MBE) and an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. LanceSoft makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Employee Benefits: At LanceSoft, full time regular employees who work a minimum of 30 hours a week or more are entitled to the following benefits:
Four options of medical Insurance
Dental and Vision Insurance
401k Contributions
Critical Illness Insurance
Voluntary Permanent Life Insurance
Accident Insurance