Director of Marketing and Business Development

Overview
We are seeking a Director of Marketing & Business Development to join our team of passionate patient caregivers! Weslaco, Texas!

Weslaco Regional Rehabilitation Hospital in Weslaco, Texas provides compassionate inpatient rehabilitative care to the Rio Grande Valley community. As a specialized rehabilitation hospital, we help patients recover from strokes, neurological injuries, orthopedic surgeries, and other disabling conditions through intensive, individualized therapy programs. Our team of rehabilitation experts – including physiatrists, therapists, and nursing staff – works closely with each patient to regain strength, mobility, and functional skills, using the latest therapy techniques and equipment. The hospital offers a welcoming, family‑oriented atmosphere where Spanish and English are spoken to best serve our diverse patient population. Joint Commission‑accredited and part of an award‑winning regional network, Weslaco Regional Rehabilitation Hospital takes pride in delivering high‑quality, culturally sensitive care that helps patients achieve remarkable recoveries.

Position Overview

The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the facility.

Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions.

Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements.

Works in conjunction with clinical leadership to develop and promote new programs and services. Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and out‑patients visits, develops, and conducts ongoing marketing/sales training for marketing teams.

What you bring

Licensed as a Nurse or Therapist, PT, OT, or SLP required. Pharmaceutical sales experience a plus.

Experience working in the medical environment promoting programs and services.

Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.

Passionate patient advocate assisting in the referral to admission process.

Strong clinical skills with a mindset for business development.

As a participating hospital of Ernest Health, we offer robust recognition, wellness, and retention programs. These programs focus to enhance the employees’ work experience, recognize, and celebrate achievements. We also encourage employees to share their work experience through “My Ernest Journey” and through our Engagement Survey, where our approach is “You Spoke, We Listened”. These platforms provide additional avenues for employees to give feedback about their work experience and share what is important to them.

Our hospital offers comprehensive benefits, designed to support your health and financial well‑being.

Benefits

PPO and High‑Deductible Medical Plan options

Flexible Spending and Health Savings Account options available

Dental and Vision coverage

401K with employer matching

Life insurance

Short‑and‑long term disability

Wellness & Work Life Balance

Employee Assistance Program

Wellness Program with quarterly wellness challenges with participation incentives

Earned Time Off - start accruing vacation time on start date

Qualifications

Three to five years current experience in healthcare required, preferably in a hospital setting or sales.

Strong background in client services and relationship management preferred.

Supervisory/leadership experience required.

Current, valid, and active driver’s license, auto insurance, and clean driving record required.

Ability to travel using publicly available air and ground transportation.

Bachelor’s degree in healthcare field, marketing, or related field preferred.

Additional Qualifications/Skills

Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.

Demonstrates general computer skills including: data entry, word processing, email, and record management.

Effective organizational and time management skills.

Effective written and verbal communication skills.

Ability to maintain quality and safety standards.

Ability to maintain proper levels of confidentiality.Ability to work closely and professionally with others.

Ability to develop and implement strategic sales plans.

Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities

Responsibilities
Is the individual primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital’s mission and “Guiding Principles” into daily practice.

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