Field Marketing Manager

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager to develop, manage, and execute integrated marketing plans to support our go‑to‑market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. It will also handle operational, implementation and post‑program and event reporting and activities.

In this role, you will:

Manage end‑to‑end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high‑quality and professional experience for all attendees.

Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

Execute account‑based marketing (ABM) tactics, aligning them with account‑specific plans to penetrate and expand target accounts.

Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow‑up and sales conversations.

Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

Ability to travel 25‑30%.

Qualifications

3+ years of field marketing or events experience at a B2G or B2B enterprise software company

Experience managing large and regional event logistics, strategy, and execution

Bachelor’s Degree

Benefits

Health coverage

Employee Assistance Program (EAP) with free mental health support

Life and disability insurance

Employee Stock Purchase Program (ESPP)

Retirement/pension plan

Wellness dollars

Tuition reimbursement

Family‑forming benefits and more.

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else.

Equal Opportunity Employer

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com.

#J-18808-Ljbffr