Social Media Specialist

MMP Capital is hiring a Social Media Specialist to execute social media initiatives with a focus on driving inbound leads and real business results.

This is a hands-on role working closely with the Director of Marketing & Branding (DMB) to elevate brand identity while attracting new customers and contributing to revenue growth.

This is also a growth opportunity—ideal for someone looking to deepen their experience in performance marketing, content strategy, profile analysis, accounts observation, and lead generation.

In-office (Monday–Friday), with opportunities to travel as you grow within the role.

Key Responsibilities

Execute social media strategies across Instagram, Facebook (Meta), and LinkedIn in collaboration with the DMB

Plan content with our Graphic Designer and publish content across MMP Capital and its subsidiary brands

Support initiatives that elevate brand identity and positioning

Work within a team structure

Lead Generation & Performance

Support and execute campaigns focused on generating inbound leads

Contribute to content funnels that drive traffic, inquiries, and conversions

Help optimize conversion paths (CTAs, landing pages, lead forms)

Analytics & Optimization

Analyze performance with DMB across Meta and LinkedIn

Track engagement, CTR, conversions, and lead quality and report to DMB

Continuously test and improve content based on performance

Content & Creative

Write strong, keyword-driven captions designed for discoverability and engagement

Focus on what drives performance: strong hooks, watch time, saves, shares, and content consistency

Collaborate with the graphic designer on short-form video, transitions, and static content

Maintain a high level of aesthetic quality and brand alignment

Events & Field Marketing

Support trade shows, workshops, and sales initiatives

Travel when given the opportunity to grow in the role

Capture real-time content that reflects the energy and culture of the team

Tools & Growth

Use AI tools to improve content creation and efficiency

Stay current abreast of trends, platform updates, and competitor activity

Qualifications

3+ years of social media experience (agency or in-house)

Proven ability to contribute to lead generation or revenue through social

Strong understanding of Meta and LinkedIn analytics

Strong writing skills (captions, messaging, tone)

Experience working with designers or creative teams

What We’re Looking For

Strong taste level and aesthetic judgment

Interest in both creative and performance marketing

Organized, detail-oriented, and execution-focused

Coachable, collaborative, and motivated to grow

401(k)

Paid vacation

In-office (M–F)

How Success is Measured

Contribution to lead generation and pipeline

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