Mediabistro logo
job logo

Marketing and Business Development Coordinator

Wiggin and Dana LLP, Hartford, CT, USA

Pay: 60.000 - 80.000

Job type: Full Time


The Marketing and Business Development Coordinator will work primarily with the Assistant Director of Marketing and Business Development. The Marketing and Business Development Coordinator will provide broad administrative and organizational support on a wide variety of business development activities. This position will also collaborate and assist with firmwide marketing campaigns and initiatives as part of the broader Marketing and Business Development team.

Job Duties
The following are essential job duties and responsibilities of the Marketing and Business Development Coordinator. This list is not exhaustive, and other duties may be assigned as necessary.

Assist with a variety of business development projects, including but not limited to drafting pitch books, RFPs, presentations, and social media posts.

Assist with research and collection of information regarding industry associations, events, and sponsorships, as well as driving the organization and upkeep of this information for the purposes of tracking, reporting, and budgeting.

With oversight, prepare and organize the submission process for legal rankings, awards, and directories such as Chambers and Legal500. This includes calendaring, recording and transcribing notes from meetings, and proofreading.

Assist with obtaining SEO and Google Analytics for various website posts, social media posts, and press releases and share information for use in targeted practice group business development initiatives.

Editing and proofreading internal and external communications, including but not limited to electronic communications, ads, biographies, web content, practice group descriptions, press releases, and general promotional collateral and presentations.

Provide event support leading up to, during, and after marketing and business development events. Event related duties include assistance with sourcing venues, drafting budget approval emails, assistance with building invitation lists, drafting invitations, managing event deadlines, and communicating them to event lead, RSVP management and reporting, assisting with selecting and procuring branded promotional items (swag), creation of name badges, attendance lists, calendaring meetings with event team pre and post event, working at on and off-site events.Some travel and overtime may be required.

Familiarity with the firm’s email communication software to provide back-up support to send external and internal communications, pull event RSVP information, and other important tracking reports.

Familiarity with the firm’s social media platforms (LinkedIn, etc.) to provide back-up support to post firm news and announcements.

Coordinate and collaborate with the marketing technology manager and project coordinator or work independently to create marketing materials when required.

Assist with the new attorney onboarding process and update website biographies and practice descriptions, as needed.

Regularly audit corporate webpages and bios and provide feedback to the asst. director to ensure that content is up to date.

Other administrative tasks as assigned.

Requirements
Education:

Bachelor's Degree. In lieu of a degree, 3-5 years of relevant experience in marketing or related field.

Experience:

3-5 years Prior experience working in a general marketing role or administrative assistant. Law firm or professional services marketing experience preferred but not required.

Knowledge/Skills and Abilities:

A proactive-minded, critical thinker with strong organization, project and time management, and communication skills, as well as the ability to interact professionally with high-level attorneys, staff, and guests of the firm, is a must.

Ability to work independently and as part of a team, multi-task and prioritize effectively while making intelligent, informed decisions often in high-pressure and deadline-driven scenarios and communicating regularly about work in progress.

Detail-oriented, highly organized self-starter with a demonstrated ability to analyze and solve problems and follow through on tasks and projects.

Meticulous writing and proofing skills.

A general facility for learning new software and systems.

Proficiency in all MS Office products and an understanding of graphic files is required. Strength in PowerPoint and Excel is preferred.

Ability to maintain confidentiality and exercise discretion.

Ability to travel for events, meetings, and other marketing activities.

Proficiency with standard office equipment and systems.

Creative thinking and big ideas are encouraged.

Ability to sit for extended periods.

Ability to type for extended periods.

Ability to deal with stress due to workload pressures.

#J-18808-Ljbffr