Marketing Coordinator

Marketing Coordinator The Marketing Coordinator plays a vital role in executing marketing initiatives and supporting the overall marketing strategy. This position is responsible for coordinating campaigns, managing marketing materials, analyzing performance metrics, and maintaining consistent brand messaging across all channels. The ideal candidate will be organized, creative, and able to juggle multiple projects while maintaining attention to detail.
Duties & Responsibilities:
Develop and execute marketing campaigns across digital, print, and traditional channels
Design marketing materials, such as graphics, email templates, brochures, and promotional materials
Manage a content calendar and ensure timely delivery of all marketing materials
Monitor and respond to online reviews and social media comments to maintain company reputation
Capture quality photography of team members and project before/after images
Coordinate with clients to develop case studies and testimonials
Order and maintain inventory of marketing materials including business cards, door hangers, and promotional items
Manage relationships with external vendors including print shops and van wrap companies
Audit lead sources and data for accuracy, dispute charges where necessary, and track campaign performance using analytics tools
Conduct market research to identify trends, competitor activities, and growth opportunities
Lead special projects as assigned, such as developing client appreciation programs or researching new market opportunities
Assist in managing the company website, including updating content and ensuring accuracy
Maintain brand consistency across all company touchpoints and communications
Coordinate booth presence at home shows and promotional events
Key Skills for Success in this Role:
Bachelor's degree in Marketing, Communications, Business, or related field preferred
3-5 years of experience in marketing, communications, or a related role
Strong written and verbal communication skills with excellent attention to detail
Proficiency in marketing software and tools such as social media management platforms, email marketing systems, and analytics tools
Strong knowledge of graphic design software (Adobe Creative Suite or Canva)
Strong organizational skills and ability to prioritize tasks effectively
Analytical mindset with ability to interpret data and translate insights into actionable recommendations
Self-motivated with a proactive approach to problem-solving
Team player who collaborates well across departments
Company Benefits
Health and Dental Insurance
Paid Holidays and PTO
401K Retirement Plan Including Company Matching Contributions
Life Insurance
Employee discounts for work done at your own home