Digital Marketing Manager

Lending Science DM is an employee owned company where data, marketing, and advanced analytics meet performance. We’re a team of growth-obsessed strategists, data scientists, and marketers helping lenders, insurers, and risk-focused businesses unlock smarter acquisition and retention.

We blend precision targeting with proprietary machine learning models, real-time decisioning, and omnichannel execution, direct mail, digital, email, and beyond. Whether our customers are scaling a new product or optimizing their funnel, we build solutions that don’t just generate leads they generate momentum.

We are fueled by data, driven by results, and built for growth.

What you’ll do
Lending Science DM is seeking an experienced in‑house Digital Marketing Manager to own and scale performance marketing for our financial services and insurance businesses and join our dynamic, remote‑first team. This role is responsible for end‑to‑end digital acquisition strategy and execution, with heavy emphasis on high‑quality form submissions and inbound call generation, supported by a robust email marketing and audience strategy across regulated financial and insurance products.

The ideal candidate combines strategic leadership with hands‑on execution, has experience in regulated verticals, and has directly marketed products such as personal loans, debt consolidation, auto, mortgage, Medicare Advantage, life insurance, property & casualty insurance, and similar offerings.

This role owns the acquisition funnel from media planning and buying through landing page optimization, call tracking, remarketing, reporting, analysis, and budget management. This is an exciting opportunity to work with a growing company that is a leader in the direct marketing industry as we expand into the digital marketing landscape.

The Digital Marketing Manager will work directly with our teams to influence strategy and grow our digital marketing business. Our remote‑first nature requires that the ideal candidate is capable of being extremely organized and comfortable working with distributed teams.

Performance Marketing Strategy & Execution

Develop and execute digital marketing strategy for financial services and insurance lead generation.

Execute an integrated digital marketing strategy across paid media, email, remarketing, and owned audiences.

Align acquisition, retention, and re‑engagement strategies to maximize lifetime value and lead quality.

Own consumer acquisition performance end‑to‑end, aligning channel strategy with lead quality, compliance constraints, and downstream outcomes.

Define KPIs, testing strategy, and scaling plans across all channels and products.

Paid Media Execution (hands‑on, in‑house)

Plan, launch, optimize, and scale campaigns across:

Google Ads (search, performance max, display, YouTube as appropriate)

Meta Ads (Facebook, Instagram)

Supplemental platforms as needed (Microsoft Ads, programmatic, etc.)

Optimize campaigns for both form submission and inbound calls

Manage keyword strategy, audience targeting, creative testing, bidding, and pacing

Oversee media buying across search, social, radio, and television, ensuring accountability and ROI

Email Marketing & Audience Strategy

Own email campaign strategy and execution across the lifecycle, including:

Lead nurturing and Follow‑Up

Callback and abandoned form programs

Re‑engagement, retention and cross‑sell

Build and optimize compliance‑ready automation workflows by product and lifecycle stage

Lead audience development strategy, including first‑party lead lists, database segments, site and call‑intent audiences, remarketing and suppression logic

Forms & Call‑Driven Lead Generation

Own acquisition across forms and inbound calls

Optimize call‑focused campaigns, extensions, routing and attribution

Partner closely with sales, account management and technology teams to improve lead handling and conversion

Manage and optimize media buying budgets across search, social, email‑supported efforts, radio, and television

Coordinate with vendors and internal stakeholders while maintaining strict performance accountability

Website, Analytics & Optimization

Consult on marketing websites and landing pages, focusing on conversion, optimization, messaging, trust signals, disclosures, and compliance

Own performance measurement across paid media and email, including Google Analytics (GA4), Google Tag Manager (GTM), call tracking, and offline conversion imports

Deliver clear, executive‑ready reporting tied to outcomes

Budget Ownership & Forecasting

Own and manage the digital marketing budget

Forecast lead, call, CPA/CPA, and scaling scenarios

Continuously reallocate spend based on performance and lead quality

Analyze campaign performance data to continuously optimize for ROI and efficiency.

Collaborate with internal teams to ensure alignment with overall marketing goals and strategies.

Manage budgets effectively, ensuring optimal allocation of resources to achieve lead generation targets.

Stay updated with industry trends, platform updates, and best practices to maintain a competitive edge while meeting all compliance requirements.

Who you are

5+ years of hands‑on performance marketing experience in financial services and/or insurance

Direct experience with Medicare Advantage, Life Insurance, Property and Casualty Insurtech, Mortgage and lending products, Fintech

Proven success driving form fills, inbound calls, and email‑driven conversion

Experience building and activating first‑party audiences

Deep familiarity with compliance considerations for financial service and insurance marketing

Demonstrated use of a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc.) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals.

Must have experience buying media on a CPC, CPM, CPA/CPL basis

Self‑starter with the ability to work independently.

Demonstrated ability to generate quality leads and calls internally through media buying strategies while staying within a constrained budget.

Excellent campaign execution skills with a knack for making data‑driven decisions.

Exceptional negotiation and relationship‑building skills.

Strong communication and teamwork abilities.

Bachelor’s degree in Marketing, Business, or a related field is preferred.

What success looks like

A scalable, compliant acquisition engine supported by strong search, display, email and audience foundations

Predicable lead and call volume with improved efficiency

A well‑segmented, high‑performing search, display, and email program that materially improves conversion and retention

Clear visibility into performance across, paid, owned, and remarketing channels

What we offer

Competitive compensation package based on experience, divisional growth, and more

401k with matching

Flexible PTO

Short and Long Term Disability

Participation in Lending Science’s ESOP Plan

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