Activation Marketing Manager

Activation Marketing Manager
Are you passionate about marketing and driving profitable growth for our B2B audience(s) via a strategic events/experience platform? Do you want an opportunity to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the Activation Marketing Manager role may be the right fit for you!

The US life insurance’s goal of driving continued profitable growth requires building once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with our highest-priority intermediaries (national account executives, firm leadership, and producers).

These concierge level experiences enable our Sales and Distribution teams to engage their most important clients, building strong relationships and brand preference for John Hancock in the U.S. Reporting to the Director, Head of Activation and Vitality Marketing, this role will develop and lead a distribution activation strategy — including management of the U.S. sports ticket program and on site activations — to drive strong sales and pipelines for U.S. Insurance by focusing on building strong internal/external partnerships and making decisions that drive sales, strengthen the brand, and deliver clear results.

Position Responsibilities

Develop strategic and creative approaches to maximize impact of client-facing activations.

Manage the US ticket program and associated on-site activations (Red Sox, Patriots, Bruins, Celtics, concerts) including contract evaluation and renewals, performance tracking and adhering to FINRA requirements.

Manage event budgets, including reporting, internal approvals and coordination with procurement, legal and compliance.

Partner with event professionals to manage planning, logistics, on-site execution, attendee management and presentation or talking‑point preparation as needed.

Identify creative and branding needs and build an efficient working model with internal teams to deliver high‑quality, on‑brand materials.

In partnership with Distribution, build a tracking and measurement platform to report on ROI.

Manage activation materials including invites, email communications, legal and compliance reviews, creative needs, and more.

Responsible for day‑to‑day program management, including on‑the‑ground execution.

Required Qualifications

3-5 years marketing experience with a strong background in activations and events, ideally in the life insurance space, with the passion to create memorable, high‑impact experiences to clients.

Bachelor’s degree in marketing, communications, events or a related field is required.

Experience assessing, executing, and optimizing complex, highly visible in‑person events.

Deep experience using marketing automation and communications platforms (e.g., Marketo) to execute and optimize email campaigns.

Understanding the roles of activating partnerships and events to drive growth and meet goals.

Demonstrated success engaging and motivating teams and stakeholders including leadership, distribution, brand, creative, communications, media, analytics, and events.

Ability to manage budgets across markets.

Understanding and appreciation for collaboration with procurement, legal, compliance, finance, distribution, events, and security.

Leveraging analytics team to evaluate and optimize partnerships and investments, with a strong focus on connecting strategy to ROI.

Naturally curious and creative with an eagerness to test, learn and optimize.

Quick thinker and decisive problem solver who remains composed when unexpected challenges arise.

Strong sense of ownership and accountability.

Benefits

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

Compensation
If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD.

Location
Boston, Massachusetts

Job Type
Hybrid

EEO Statement
Manulife es un empleador que ofrece igualdad de oportunidades y el mismo compromiso al iguales oportunidades de empleo a la diferencia de sisión o sigue. En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a hr@manulife.com.

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Permiso Familiar y Médico

Ley de Protección del Empleado contra el Examen Poligráfico (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)

Derecho al Trabajo

Verificación Electrónica (E- Verify)

Transparencia Salarial (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf)

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement).

Company: John Hancock Life Insurance Company (U.S.A.)

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