Social Media Marketing Manager

LOCATION: Fort Lauderdale FL

THE ROLE
The Social Media Marketing Manager drives organic and paid social media programs, amplifying IGEL’s brand, digital presence, and engagement with IT buyers in enterprise B2B organizations across key platforms. This individual will play a key role in driving meaningful thought leadership in industry discussions and high-qualtiy campaign engagement through targeted paid media programs across key social platforms.

This hands‑on role will be responsible for managing, executing, and optimizing programs across LinkedIn, X (formerly Twitter), Facebook, Instagram, YouTube, Vimeo, podcasts, and emerging channels. You will also guide the content strategy for social media programs in alignment with marketing objectives and corporate branding, requiring collaboration with global internal and external stakeholders across marketing, product, field, channel, and executive teams.

TASKS AND RESPONSIBILITIES
Social Media & Thought Leadership

Develop and execute B2B social media strategies to drive engagement, brand awareness and demand

Manage organic and paid campaigns across all social platforms, including online audio and video and emerging channels

Drive A/B testing of content offers, messaging and creative and continuously track and measure results to implement campaign optimizations

Provide insights into relevant topics trending in social media and recommend content for IGEL to be part of the conversation

Assist in executive visibility initiatives, including LinkedIn thought leadership, ghostwriting, and media content amplification

Oversee real‑time social media coverage for global events

Report on social media program performance and provide insights to guide strategy

Ensure brand consistency and compliance across social media channels and content assets

Content Amplification, Organic & Paid Social

Provide guidance on content that is most effective in social media by journey stage

Optimize how content is leveraged in social media tactics such as LinkedIn sponsored content, InMail, Facebook/Instagram ads using audience segmentation and A/B testing

Build awareness, drive engagement and demand through organic and paid YouTube videos

Support promotion of blogs, product content, and events through paid and organic channels

Manage the internal advocacy platform, leveraging gamification (challenges, leaderboards, rewards) to boost employee engagement in social media

Provide training and track performance metrics to optimize advocacy efforts

Cross-Functional Collaboration

Support corporate communications and acquisition campaigns, working closely with all marketing teams, product, field, sales, and channel marketing

Engage with executive leadership and represent their voice in social media content

Stay ahead of trends, emerging platforms, and digital marketing best practices

EXPERIENCE AND QUALIFICATIONS
Minimum Requirements

5+ years of B2B social media marketing experience, SaaS or technology experience strongly preferred

Strong LinkedIn B2B marketing and organic and paid content promotion expertise

Experience working with X, Facebook and Instagram

Strong understanding of how to leverage social media and the various platforms through the buyer journey from thought leadership to demand generation

Knowledge of targeting strategies for social media including ABM and retargeting

Familiarity with online audio and video platforms and their role in the B2B digital marketing mix

Experience with CMS platforms (WordPress, HubSpot) and social media management tools (Hootsuite, Sprinklr, Sprout Social, Buffer or similar)

Proficiency in Google Analytics and CRM automation tools (Act‑On, HubSpot, or Microsoft Dynamics preferred)

Exceptional writing, editing, and storytelling skills for digital engagement

Strong project management skills

Strong attention to detail, organization, and ability to work independently

Travel up to 20%

Preferred Qualifications

Demonstrated hands‑on experience incorporating online audio and video channels into B2B digital marketing programs

Familiarity with VDI, DaaS, cybersecurity, or enterprise IT solutions

Knowledge of content amplification and its impact on SEO performance

Familiarity with ABM tools such as 6sense

WE OFFER

Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)

11 company‑paid holidays per year

18‑22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)

Sick time of 10 days per year, with rollover of unused days

401(k) plan with 100% company match

Paid maternity and paternity leave

Monthly home office allowance

Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals

Employee Assistance Program (EAP) and Financial Wellness tool

Company‑paid life insurance policy, long‑term disability (LTD), and short‑term disability (STD) coverage

Wellbeing apps, including Rightway, Headspace and Wellhub

Training and development opportunities to advance your career

President’s Club for the highest performing salespeople and overachievers

An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere

A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

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