Vice President, Integrated Brand Marketing

VP, Integrated Brand Marketing

The Communications, Marketing and Brand team uses creative and strategic tools to further the mission of the National Geographic Society (NGS), while maintaining our place as one of the world's most trusted non-profit organizations and global brands. The Division develops and executes mission-driven, brand strategies and integrated strategic communications, marketing, creative and audience growth for the National Geographic Society and unifying our efforts across owned channels, partners and earned media. The team is composed of seven integrated departments: Creative, Integrated Brand Marketing, Partnerships Marketing, MarCom Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.
The VP, Integrated Brand Marketing is responsible for orchestrating a unified brand narrative across all touchpoints working closely across all Marketing and Communications teams. This role defines the high-level brand strategy and ensures it is connected to tactical execution, working across channels to deliver a seamless and consistent experience. The VP of Integrated Brand Marketing will oversee the cultivation of a unifying brand story for the Society, emphasize and execute our "One Voice, One Brand, One National Geographic" approach, and ensure that National Geographic brand promise and pillars show up as an authentic brand expression across all existing and new marketing, communications, and brand activations.
The VP of Integrated Brand Marketing will also lead customer growth and digital strategies to ensure a holistic digital growth roadmap, clear customer experience and connected journey across channels that leads to audience growth and engagement. This role will partner closely with Advancement and Campus & Experience marketing teams building the integrated strategy and ensuring coordination and optimization across all marketing, channel and audience engagement efforts and will work as a business partner to ensure delivery against broader fundraising goals and in support of Education and Mission Programs. This leader will also ensure we amplify efforts supporting our major multi-year comprehensive campaign, including planning and managing all internal and external marketing aspects to ensure impact and goals are achieved.
Responsibilities Include:
Brand and Marketing Strategy (35%)
Content Strategy and Content Orchestration (20%)
Customer Growth and Engagement and Digital Strategy (20%)
Team Development/Management (25%)
Educational Background
Bachelor's Degree required. Credentials in branding, marketing, business or related field. MBA or advanced degree preferred.
Minimum Years of Experience
15+ years of experience in brand building and integrated marketing with experience in content strategy, audience engagement and omni-channel management and deployment.
Necessary Knowledge and Skills
Experience building a global brand, developing brand positioning and repositioning, assessing brand risk and maintaining brand standards, including with partners.
Understanding of the creative process and experience in managing agencies and working with in-house creative teams to develop high quality and effective creative.
Proven success acting as a brand guardian while strategically assessing and adding partners and advancing growth opportunities.
Experience building integrated marketing campaigns including digital channels, content strategy and audience growth with experience in executing omni-channel engagement activities.
Ability to analyze data to gauge success, adjust strategies quickly and efficiently, and forecast growth and engagement goals.
Technical proficiency and working knowledge of key Martech systems including Content Management Systems, SEO platforms, digital analytics, marketing automation, social listening platforms and audience analytics.
Excellent oral and written communication skills and meticulous attention to detail.
Ability to handle sensitive information confidentially and exercise good professional judgment.
Proven leader and manager with experience developing talent and leading teams to meet deadlines, produce exceptional work, and have fun while doing it.
Self-starter that is comfortable with ambiguity, able to adapt to change, and can innovate and thrive in a fast-paced environment.
Excellent interpersonal, communication, and relationship management skills.
Leads by example, displaying highly collaborative, influential and creative approaches to solving problems.
Desired Qualifications
Agency experience or management of an agency.
Experience in advocacy, non-profit, and/or fundraising space.
Experience working with a legacy brand a plus.
Supervision
5 Direct Reports; Will supervise a team of 15-20 people.
Salary Information
The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
The salary range for this position is $228,000.00 - $240,000.00.
In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31 (May not apply to all roles that are required to work during high volume seasons or essential workers. Please check with the hiring manager for confirmation.); paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.
Job Designation
Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if preferred.
Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.
We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.